JD - PPC & Performance Marketing Executive

Company: Trafasa Technology Pvt. Ltd.

Location: Kolkata

Work Mode: Work from Office (WFO)

Employment Type: Full-Time

Department: Marketing & Growth

Reporting To: Head - Digital Marketing/Marketing

Experience: Preferably 2.5–4 years of hands-on PPC / Performance Marketing experience

CTC: Up to ₹3.0–3.5L (In Hand), depending on skills and experience

About Trafasa:

Trafasa Technology Pvt. Ltd. is a DPIIT-recognized technology startup building an integrated, AI-enabled B2B procurement ecosystem connecting businesses, procurement professionals and vendors.

The Trafasa ecosystem includes Trafasa Source, our AI-enabled Procure-to-Pay platform; Trafasa Exchange, our B2B marketplace; Trafasa Circle, our verified vendor network; along with solutions for RFQs, quotations, auctions, purchase orders, GRN, invoicing, payments, vendor intelligence, spend analytics and enterprise integrations.

We are looking for a highly execution-oriented PPC & Performance Marketing Executive who can help Trafasa acquire relevant buyers, businesses, procurement professionals and vendors through measurable digital campaigns.

Key Responsibilities:

· The candidate will be responsible for planning, executing, monitoring and continuously optimizing paid digital campaigns.

· Google Ads - Lead Generation

· Create and manage Google Search campaigns.

· Conduct commercial and high-intent keyword research.

· Develop campaign and ad-group structures.

· Write and test compelling ad copies.

· Manage keyword match types and negative keywords.

· Monitor search terms and continuously improve traffic quality.

· Optimize bids, budgets, targeting and campaign performance.

· Improve Quality Score and landing-page relevance.

· Manage remarketing/display campaigns where relevant.

· LinkedIn & B2B Advertising & Lead Generation

· Assist in planning and executing LinkedIn campaigns targeting businesses and professional decision-makers.

· Support lead-generation and account-focused campaigns.

· Knowledge of Meta Ads is an added advantage.





· Lead Generation & Conversion Optimization The role is not simply about generating clicks. The candidate will be expected to focus on qualified business outcomes.

· Generating qualified B2B leads at an efficient acquisition cost.

· Monitoring the complete funnel from impression → click → landing page → lead → qualified lead.

· Working with the marketing and sales teams to understand lead quality.

· Identifying campaigns and keywords generating genuine business opportunities.

· Improving landing-page conversion rates.

· Conducting structured A/B tests on ads, audiences, keywords and landing pages.

Tracking & Analytics

· The candidate should be comfortable working with:

· Google Analytics 4 (GA4).

· Google Tag Manager (GTM).

· Conversion tracking.

· UTM parameters.

· Google Sheets/Excel.

· Campaign dashboards and reporting.

The successful candidate should be able to explain not only what happened to campaign performance, but why it happened and what should be done next.

Key Performance Indicators (KPIs):

The candidate's performance will primarily be evaluated on:

· Number of qualified leads generated.

· Cost per qualified lead.

· Conversion rate.

· Campaign CTR and CPC.

· Lead quality.

· Improvement in campaign efficiency.

· Landing-page conversion performance.

· Effective utilization of advertising budgets.

· Contribution of paid campaigns to buyer/vendor acquisition and business pipeline.

We will value business outcomes over vanity metrics. High impressions or clicks without relevant leads will not be considered successful campaign performance.

What We Are Looking For:

We want a hands-on performance marketer, not someone who only knows how to create campaigns inside an advertising dashboard.

The right candidate should be curious about numbers, comfortable experimenting, capable of identifying why a campaign is or isn't working, and motivated by measurable business results.

Job Type: Full time

Location: Kolkata – Work from Office

CTC: Up to ₹3.0–3.5L (In-Hand)

Pay: ₹300,000.00 - ₹350,000.00 per year

Work Location: In person

📌 PPC & Performance Marketing Executive (Kolkata)
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