- PPC Specialist – E-Commerce / D2C

Company: VibeCrafts Location: Noida, Sector 8

Experience: 3–8 Years

Salary: Up to ₹70,000 In-Hand per Month

Work Mode: Work From Office

Interview: Face-to-Face Interview

Employment Type: Full-Time

Industry: E-Commerce / D2C

About VibeCrafts

VibeCrafts is a growing E-Commerce & D2C brand operating in Home Décor, Home Furnishing, Furniture, Paintings, Mirrors, Lighting, Crafts and Lifestyle Products.

We are looking for an experienced and hands-on PPC Specialist who can manage paid advertising campaigns, optimize performance and contribute directly to website traffic, conversions and online sales.

Role Overview The PPC Specialist will be responsible for planning, executing, monitoring and optimizing paid advertising campaigns, primarily across Google Ads and other relevant paid media channels.

The ideal candidate should have solid practical knowledge of PPC, Google Ads, E-Commerce advertising, conversion tracking and performance optimization.

Key Responsibilities

- Plan, create and manage PPC campaigns based on business and sales objectives.
- Manage Google Ads campaigns including Search, Shopping, Performance Max and Display.
- Conduct detailed keyword research and competitor analysis.
- Create and optimize campaigns, ad groups, keywords, ads, audiences and targeting.
- Manage PPC budgets and ensure efficient utilization of advertising spend.
- Monitor campaign performance on a daily basis.
- Optimize bids, keywords, budgets, audiences, placements and ad performance.
- Drive relevant traffic, conversions and sales to the E-Commerce website.
- Monitor and improve ROAS, ROI, CPA, CPC, CTR and Conversion Rate.
- Create and manage remarketing and retargeting campaigns.
- Identify underperforming campaigns and implement corrective actions.
- Conduct A/B testing of ad copies, landing pages, keywords, audiences and offers.




- Monitor product performance and identify opportunities to scale high-performing products/campaigns.
- Track and analyze campaign performance using Google Ads, GA4 and other analytics tools.
- Ensure proper conversion tracking and identify tracking discrepancies.
- Work closely with Creative, E-Commerce, Product and Marketing teams.
- Provide recommendations for improving landing pages and website conversion performance.
- Prepare daily, weekly and monthly PPC performance reports.
- Stay updated with Google Ads updates, PPC trends, tools and best practices.

E-Commerce / D2C Experience Experience in E-Commerce, D2C or product-based businesses will be strongly preferred.

The candidate should understand the complete paid acquisition funnel:

Google Ad → Website Traffic → Product Page → Cart → Checkout → Purchase → Revenue

Experience managing PPC campaigns for an owned E-Commerce website will be an added advantage.

Required Skills

- Google Ads
- PPC Campaign Management
- Google Search Ads
- Google Shopping
- Performance Max
- Display Advertising
- Remarketing / Retargeting
- Keyword Research
- Competitor Analysis
- Google Analytics / GA4
- Conversion Tracking
- Google Tag Manager
- ROAS / ROI
- CPA / CPC / CTR / CPM
- Conversion Rate Optimization
- Campaign Scaling
- Budget Management
- Performance Reporting
- Excel / Google Sheets

Candidate Requirements
- 3–8 years of hands-on PPC / Paid Marketing experience.
- Strong practical knowledge of Google Ads and PPC campaign management.




- Experience managing and optimizing advertising budgets.
- Robust understanding of Search, Shopping and Performance Max campaigns.
- Experience with E-Commerce/D2C businesses preferred.
- Strong understanding of ROAS, CPA, CPC, CTR, Conversion Rate and ROI.
- Experience with Google Analytics/GA4 and conversion tracking.
- Strong analytical and data-driven approach.
- Ability to independently manage campaigns from setup through optimization and scaling.
- Good communication and coordination skills.
- Should be comfortable working from office on a full-time basis.

What We Are Looking For We are looking for a hands-on PPC professional, not someone limited to basic campaign setup.

The ideal candidate should be able to:

Research → Plan → Launch → Monitor → Analyze → Optimize → Scale → Generate Results The candidate should have practical experience connecting paid advertising with website traffic, conversions, customer acquisition and online revenue.

Key Performance Areas

PPC Performance | Website Traffic | Conversions | Online Sales | ROAS | ROI | CPA | Budget Optimization | Customer Acquisition | Revenue Growth

Job Details

Position: PPC Specialist – E-Commerce / D2C

Experience: 3–8 Years

Salary: Up to ₹70,000 In-Hand per Month

Work Mode: Work From Office – Noida

Interview: Face-to-Face Interview

Employment: Full-Time

Office: A-36, Sector-8, Near Jama Masjid, Noida

Nearest Metro: Noida Sector-16

Website: https://vibecrafts.com/

HR Email: [email protected]

If you are passionate about PPC, paid acquisition and E-Commerce growth, we would like to meet you.

Job Types: Full-time, Permanent

Pay: Up to ₹70,000.00 per month

Benefits

- Paid time off
- Provident Fund

Experience:
- PPC Campaign Management: 3 years (Preferred)

Work Location: In person

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