Location: MG Road / Church Street, Bengaluru

Work Mode: Full-Time | Work From Office

Experience: 1–3 Years

CTC: ₹4–6 LPA, based on experience and practical skills

About Digirank

Digirank is a digital marketing agency in Bengaluru helping businesses generate measurable leads, sales and revenue through Google Ads, Meta Ads, SEO, Website Design and Performance Marketing.

We are looking for a Performance Marketing Specialist who can independently manage paid advertising campaigns across multiple client accounts, with strong hands-on experience in Google Ads, Meta Ads and D2C/eCommerce marketing.

Key Responsibilities

- Plan, launch, manage and optimise Google Ads and Meta Ads campaigns for D2C, eCommerce and lead-generation clients.
- Manage Search, Performance Max, Shopping, remarketing, catalogue and conversion-focused Meta campaigns.
- Monitor budgets and performance metrics including ROAS, CPA, CPL, CTR, CPC, CVR, AOV and revenue.
- Analyse campaign performance and take clear actions on targeting, bidding, keywords, budgets, creatives, offers and landing pages.
- Handle multiple client ad accounts and communicate performance, issues, insights and next steps directly with clients.
- Prepare daily, weekly and monthly performance reports using Google Sheets, Looker Studio or similar reporting tools.
- Work with the creative team to identify creative fatigue, new hooks, offers, UGC ideas, static/video concepts and testing opportunities.
- Support conversion tracking and measurement using GA4, GTM, Meta Pixel/CAPI and Google Ads conversion tracking.
- Use GenAI tools such as ChatGPT, Gemini and other AI platforms for research, ad copy, creative ideation, competitor analysis and reporting.

Must-Have Skills

- 1–3 years of hands-on performance marketing experience.
- Strong practical experience with Google Ads and Meta Ads Manager.
- Experience managing D2C/eCommerce campaigns focused on purchases,



revenue and ROAS.
- Good understanding of Google Search, Performance Max, Shopping and remarketing campaigns.
- Ability to analyse campaign data and diagnose why performance is improving or declining.
- Strong understanding of creative performance, offers and landing-page conversion.
- Experience handling multiple client accounts simultaneously.
- Strong Google Sheets and reporting skills.
- Comfortable communicating directly with clients through calls, meetings, WhatsApp and email.
- Positive understanding of tracking, attribution and conversion measurement.

Preferred Skills

- Experience with Shopify or WooCommerce brands.
- Knowledge of Google Merchant Center and product feeds.
- Experience with Meta Pixel, Conversion API, GA4 and GTM.
- Experience using Looker Studio or similar dashboard/reporting tools.
- Basic understanding of SEO, social media and website conversion optimisation.
- Previous experience in a digital marketing or performance marketing agency.

What We’re Looking For

- Take ownership of campaign performance.
- Understand why results changed.
- Decide what should be tested or optimised next.
- Communicate clearly with clients.
- Recommend improvements to creatives, offers and landing pages.
- Manage multiple accounts without missing budgets, tasks or follow-ups.
- Use data and AI tools to make faster and better marketing decisions.

What We Offer

- ₹4–6 LPA CTC, based on experience and skills.
- Opportunity to work with multiple D2C, eCommerce and lead-generation brands.
- Hands-on exposure to Google Ads, Meta Ads, analytics, tracking and creative strategy.
- Direct client communication and involvement in strategy.
- Performance-based career growth.
- Exposure to modern marketing, automation and GenAI tools.

Work Location - Church Street, Bengaluru - 560001 How to Apply - Send your updated resume to: [email protected]

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Performance Marketing Specialist (Bengaluru)
🏢 Digirank
📍 Bengaluru