Job Title: Performance Marketing Manager — Digital Ads & Revenue Growth

Company: AJ&VG; Media Private Limited

Location: Bengaluru, India (Hybrid)

Employment Type: Full-Time

Reporting To: Founder & CEO

About AJ&VG; Media

AJ&VG; Media Private Limited is a Bengaluru-based marketing consulting and technology firm serving B2B technology clients across India, the Middle East, Europe, the UK, the USA, and South East Asia. We operate at the intersection of marketing strategy, AI-native product development, and enterprise technology. Our portfolio spans fractional CMO engagements, B2B SaaS products, AI-powered marketing platforms, and professional education programs including online courses and workshops for senior marketing and technology professionals.

This is not a brand awareness role. This is a revenue role.

Role Overview

We are looking for a 100% performance-oriented digital marketer who lives and breathes paid media results. You will own the full paid media function across Meta (Facebook/Instagram), Google (Search, Display, YouTube, PMax), and LinkedIn — planning, executing, optimising, and scaling campaigns that generate measurable pipeline and revenue.

You will be responsible for selling two distinct but related categories:

1. Online courses, workshops, and professional learning programs targeting senior marketing and technology professionals
2. B2B SaaS products and enterprise Martech solutions targeting decision-makers across India, the Middle East, the US, and APAC markets

You are not here to run experiments for months with no accountability. You are here to drive outcomes. If you are someone who tracks ROAS before you check your email in the morning, read on.

Key Responsibilities

Paid Media Execution & Ownership

- Plan, launch, manage, and optimise paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube, Performance Max), and LinkedIn Campaign Manager
- Own campaign architecture — account structure, campaign types, ad sets, audience segmentation, bidding strategies, and budget allocation across platforms
- Write or brief compelling ad copy and creatives; work closely with design/content to produce high-converting assets
- Run rigorous A/B and multivariate tests on creatives, copy, landing pages, audiences, and bidding strategies
- Manage and optimise retargeting and remarketing funnels across all platforms
- Set up and maintain conversion tracking, UTM frameworks, pixel implementation, and attribution models across all platforms

Online Course & Workshop Sales

- Drive registrations and revenue for online courses, masterclasses, webinars, and workshops through paid channels
- Build and manage full-funnel campaigns — awareness to conversion — specifically designed for professional education products
- Understand the buying psychology of senior professionals and craft campaigns that address their aspirations and pain points
- Manage launch campaigns, evergreen funnels, and flash-sale/cohort-based promotions
- Work with email marketing and CRM systems to build nurture sequences that complement paid efforts

B2B SaaS & Enterprise Martech Sales

- Generate qualified pipeline for B2B SaaS products and enterprise Martech solutions targeting CXOs, CMOs, CTOs, VPs of Marketing and Technology




- Understand long B2B sales cycles and build paid media strategies that support pipeline at every stage — not just top-of-funnel
- Run LinkedIn lead generation campaigns targeting specific company sizes, industries, seniority levels, and job functions
- Execute Account-Based Marketing (ABM) style campaigns on LinkedIn and display networks targeting named accounts or lookalike segments
- Coordinate with sales/BD teams to align on ICP, messaging, and lead quality feedback loops

Multi-Market Campaign Management

- Run and localise campaigns across India, Middle East (UAE, Saudi Arabia, Qatar), US, and APAC markets simultaneously
- Understand cultural, linguistic, and platform nuances across markets — what works in India does not always work in the UAE or the US
- Manage multi-currency budgets and optimise CAC by market and product line
- Adapt creative and messaging for different market maturities and buyer sophistication levels

Analytics, Reporting & Optimisation

- Own a clear performance dashboard tracking spend, impressions, CTR, CPL, CPA, ROAS, MQL volume, and revenue contribution by campaign, platform, and market
- Deliver weekly and monthly performance reports with clear insights, not just numbers
- Identify underperforming campaigns quickly and make data-backed decisions to pause, pivot, or scale
- Maintain a structured testing calendar and document learnings systematically
- Work with tools like Google Analytics 4, Meta Business Suite, LinkedIn Campaign Manager, Google Tag Manager, and CRM/CDP platforms

Required Skills & Experience

- 5–8 years of hands-on performance marketing experience with a strong, provable track record
- Expert-level proficiency in Meta Ads Manager — campaign structure, custom audiences, lookalikes, retargeting, Advantage+ campaigns, CAPI setup
- Expert-level proficiency in Google Ads — Search, Display, YouTube, and Performance Max; strong understanding of Smart Bidding, Quality Score, and auction dynamics
- Robust proficiency in LinkedIn Campaign Manager — Sponsored Content, Message Ads, Lead Gen Forms, Matched Audiences, and ABM targeting
- Demonstrated experience selling online courses, workshops, or professional education products through paid channels — not just awareness campaigns, actual conversions and revenue
- Demonstrated experience generating B2B SaaS or enterprise software leads and pipeline through paid media — especially for products with ACV above ₹5L or $10K
- Experience running campaigns across at least two of the four markets — India, Middle East, US, APAC
- Strong working knowledge of conversion tracking, pixel setup, GA4, GTM, and attribution methodologies (first-touch, last-touch, data-driven)
- Ability to brief or write ad copy independently — you should not be 100% dependent on a copywriter to get campaigns live
- Experience managing monthly ad budgets of ₹5L and above (or equivalent in USD/AED) with full accountability for results

Good to Have





- Experience with programmatic advertising platforms (DV360, The Trade Desk, or similar)
- Familiarity with CRM and marketing automation platforms (HubSpot, Salesforce, Zoho, or similar) and how paid media integrates with them
- Experience with landing page builders and CRO tools (Unbounce, Webflow, VWO, Hotjar)
- Knowledge of email marketing and paid social integration for full-funnel campaign design
- Exposure to AI-powered ad optimisation tools and prompt-based creative generation for ad variants
- Prior experience at a marketing agency or consulting firm managing multiple client accounts simultaneously
- Familiarity with Martech, SaaS, or enterprise technology as a product category — understanding the buyer, the jargon, and the sales cycle

KPIs You Will Be Measured On

This role has no vanity metrics. You will be measured on:

- Revenue and pipeline generated from paid campaigns — by product and market
- Cost per Qualified Lead (CPQL) by platform and market
- Return on Ad Spend (ROAS) by campaign type and product category
- Course/workshop registration conversion rate from paid traffic
- Lead-to-MQL conversion rate for B2B SaaS and Martech campaigns
- Month-on-month improvement in CAC, ROAS, and qualified lead volume
- Campaign uptime and execution quality — no missed launches, no broken tracking

Who You Are

- You are obsessed with outcomes, not activity — you measure your worth by pipeline and revenue, not impressions and clicks
- You are equally comfortable in a spreadsheet and inside an ads dashboard
- You can manage multiple campaigns across multiple platforms and markets simultaneously without dropping the ball
- You do not make excuses when campaigns underperform — you diagnose, iterate, and fix
- You understand that B2B buying is not the same as B2C and you have adapted your approach accordingly
- You stay ahead of platform algorithm changes, policy updates, and new ad formats — you are not the last person to know when Meta changes something important
- You communicate results clearly to non-technical stakeholders — the Founder does not want a 40-slide deck, they want a clean summary and a clear next step
- You are comfortable working in a lean team where you will not have a 10-person support structure around you

What We Offer

- Full ownership of the paid media function — this is not an execution role inside a large team, this is a leadership role
- Work on a diverse portfolio — AI-native SaaS, enterprise Martech, and professional education — across global markets
- Direct exposure to and collaboration with a Founder-CEO with 22+ years of B2B enterprise marketing experience
- Performance-linked compensation structure — we reward results generously
- Competitive base compensation + performance incentives commensurate with demonstrated results
- Hybrid-friendly culture with a high-trust, low-bureaucracy environment

To Apply Send the following to [[email protected]]:

- Your CV
- A one-page performance summary — campaigns you ran, budgets you managed, and results you delivered (numbers, not adjectives)
- Links to at least one course/workshop campaign and one B2B SaaS campaign you managed — describe the objective, approach, and outcome
- Your expected CTC and notice period
- Applications without a performance summary will not be reviewed.

📌 Performance Marketing Manager — Digital Ads & Revenue Growth (Bengaluru)
🏢 AJu0026VG.
📍 Bengaluru