Role Overview

VibeCrafts is an e-commerce and D2C brand operating across home décor, home furnishing, furniture, paintings, mirrors, lighting, crafts, and lifestyle products.

The Performance Marketing Manager will own paid acquisition, website traffic, conversions, and revenue growth.

The role focuses on Google Ads, Meta Ads, Shopping, Performance Max, display, remarketing, and e-commerce funnel optimization.

Key Responsibilities

- Plan and manage performance marketing campaigns for the VibeCrafts e-commerce website.
- Drive qualified traffic, conversions, and revenue through paid marketing channels.
- Manage Google Ads, Meta Ads, Google Shopping, Performance Max, search, display, remarketing, and retargeting campaigns.
- Improve ROAS, ROI, CAC, and CPA through campaign analysis and optimization.
- Monitor the funnel from advertisement and landing page through product page, checkout, and purchase.
- Run A/B tests for creatives, audiences, offers, landing pages, and campaigns.
- Track campaign performance with GA4, Google Ads, Meta Ads Manager, and reporting dashboards.
- Prepare reports covering spend, traffic, conversions, revenue, ROAS, CAC, and other KPIs.
- Coordinate with creative, e-commerce, product, and technology teams on campaign and conversion improvements.

Required Experience





- Four to seven years of relevant performance marketing experience.
- Hands-on experience with an e-commerce or D2C business is mandatory.
- Candidates must have driven sales through an owned e-commerce website, including paid traffic acquisition, conversion optimization, and revenue generation.
- Strong hands-on experience with Google Ads and Meta Ads is required.
- Experience managing meaningful advertising budgets and analyzing ROAS, CAC, CPA, CTR, CPC, CVR, and LTV is required.
- Agency-only experience without direct ownership of an e-commerce or D2C business is not preferred.

Required Skills

- Google Ads, Meta Ads, Google Shopping, Performance Max, search and display advertising, remarketing, and retargeting.
- GA4, Google Tag Manager, conversion tracking, e-commerce analytics, website funnel analysis, and CRO.
- Audience targeting, creative testing, campaign scaling, performance reporting, Excel, and Google Sheets.
- Shopify experience is strongly preferred.

Workplace and Location
- The position is full time and requires in-person work at A-36, Sector-8, Noida, near Jama Masjid and Noida Sector-16 metro station.

Compensation

- Salary is up to ₹70,000 in hand per month.
- The position includes Provident Fund benefits.

📌 Performance Marketing Manager (Uttar Pradesh)
🏢 Base Career
📍 Uttar Pradesh