Job Title: Performance Marketing Executive

Location: Goregaon East, Mumbai

Experience: 2–3 Years

Industry Preference: D2C / E-commerce / Fashion / Retail

Job Summary

We are looking for a Performance Marketing Executive to manage and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in campaign execution, performance tracking, budget management, and driving customer acquisition while maximizing ROAS.

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Monitor campaign performance and make data-driven decisions to improve conversions and ROI.
- Manage campaign budgets and ensure efficient allocation of spends.
- Conduct A/B testing for ad creatives, audiences, landing pages, and campaign strategies.
- Track and analyze key metrics such as ROAS, CPA, CPC, CTR, Conversion Rate, and Customer Acquisition Cost (CAC).
- Coordinate with the creative and content teams to develop high-performing ad creatives.
- Implement retargeting and remarketing campaigns to improve customer conversions.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Monitor website traffic and campaign performance using Google Analytics (GA4), Google Tag Manager,



and other tracking tools.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Work closely with the e-commerce and marketing teams to achieve revenue and growth targets.

Required Skills

- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of campaign setup, audience targeting, and bid strategies.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Robust analytical and reporting skills.
- Proficiency in Excel and data analysis.
- Understanding of e-commerce metrics and customer acquisition funnels.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, or a related field.
- Experience working with D2C or E-commerce brands.
- Google Ads and Meta certifications will be an added advantage.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Revenue Generated through Paid Channels
- Click-Through Rate (CTR)
- Lead/Sales Volume Achievement

If you are interested in joining our team and meet the qualifications above, please send your updated resume to [email protected].

📌 Performance Marketing Executive (India)
🏢 Powerlook
📍 India