We are looking for a Performance Marketing &

- E-commerce Growth Manager who can take ownership of online sales growth for ourskincare brand. The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, e-commerce platforms, sales funnels, conversion optimization, retargeting, and ROAS improvement .

This role is focused on one key objective: building a scalable customer acquisition and sales system that increases revenue while maintaining healthy ROAS.

Key Responsibilities 1. Meta &

- Google Ads Plan, launch, manage, and optimize Meta Ads (Facebook &
- Instagram).

Manage Google

Ads, including Search, Shopping, Performance Max, and remarketing campaigns. Develop different campaigns for awareness, consideration, conversion, and retargeting. Test different creatives, audiences, offers, copy, and landing pages. Continuously optimize campaigns based on CPA, ROAS, conversion rate, AOV, and revenue. 2.

Sales Funnel Strategy

Build and optimize the complete customer journey: Ad → Landing/Product Page → Add to Cart → Checkout → Purchase → Repeat Purchase Develop strategies for cold, warm, and existing customers. Create retargeting funnels for website visitors, product viewers, cart abandoners, and previous customers. Identify where customers are dropping off and improve the funnel accordingly.

- E-commerce Sales Growth Take ownership of online sales through the Shopify/e-commerce website. Improve product pages, offers, bundles, upsells, cross-sells,



and conversion strategies. Work with the website team to improve conversion rate and customer experience. Develop strategies to increase Average Order Value (AOV). Develop customer retention and repeat-purchase strategies. 4.

Marketing Strategy

Create monthly and quarterly performance marketing plans. Develop customer acquisition strategies for new product launches. Identify the right target audiences and customer segments. Analyze competitors, offers, pricing, creatives, and marketing strategies. Work closely with the content, influencer, creative, and SEO teams.

- Data &
- Performance Tracking Monitor: ROAS CPA/CAC Conversion Rate AOV CTR CPC CPM Add-to-Cart Rate Checkout Rate Revenue Repeat Purchase Rate Prepare weekly/monthly performance reports. Use data to identify what is working, what is not working, and what should be tested next.

Required

SkillsHands-on experience with Meta Ads Manager . Strong experience with Google Ads . Good understanding of e-commerce marketing.

Experience with Shopify or similar e-commerce platforms. Strong understanding of sales funnels and conversion optimization. Knowledge of retargeting and remarketing strategies.

Experience with tracking and analytics. Understanding of Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking. Solid analytical and problem-solving skills. Ability to manage marketing budgets and optimize for profitable growth.

📌 Performance Marketing & E-commerce Growth Manager (Hyderabad)
🏢 Hamsa Radiance
📍 Hyderabad