Company Description

At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief.

Website:

www.cuminco.com

Instagram:

https://www.instagram.com/cuminco_india/?next=%2F

Role Description

We are looking for a Performance Marketing Associate with 2–4 years of experience to manage and scale Cumin Co.’s customer acquisition through Meta Ads

. The role will focus on campaign execution, optimization, creative testing, and performance analysis.

Key Responsibilities

- Plan, execute, and optimize Facebook & Instagram campaigns through Meta Ads Manager.
- Manage budgets, audiences, placements, bidding, and campaign pacing.
- Monitor and optimize CAC, ROAS, CTR, CPC, CPM, and conversions .





- Run creative and audience A/B tests to identify winning combinations.
- Work with the Creative team to develop and test high-performing ad creatives and copies.
- Analyze campaign performance and provide actionable insights for scaling.
- Manage prospecting and retargeting campaigns across the funnel.
- Monitor Meta platform updates and identify new growth opportunities.

Requirements

- 2–4 years of hands-on experience in Meta Ads , preferably in D2C/e-commerce/consumer brands.

- Strong understanding of Meta Ads Manager, audience targeting, retargeting, campaign optimization, and creative testing .

- Good analytical skills with proficiency in Excel/Google Sheets .

- Understanding of CAC, ROAS, conversion tracking, Pixel, and attribution .

- Strong data-driven and creative mindset with excellent execution skills.
- Comfortable working in a rapid-paced, high-growth environment .

📌 Performance Marketing Associate (Gurugram)
🏢 Cumin
📍 Gurugram