ABOUT THIS ROLE

We're looking for someone to own our paid media end to end. Not to manage an agency. To run it.

You will hold the plan and the money. Which channels, which split, which creative gets spend, what we stop, what we double. You will sit inside the accounts daily, build the media plan monthly, and defend both to the founders with numbers.

This is a business role dressed as a marketing role. You'll work to contribution margin, not just ROAS. You'll know what a customer costs us, what they're worth back, and how long the money takes to come home. If a campaign looks positive on the dashboard but doesn't survive contact with the P&L;, we want you to be the one who says so.

We are creative-led, so the relationship between media and creative matters here more than most places. You'll brief what to make, decide what gets tested, and read the results honestly rather than protectively.

What you'll own

- The media plan. Monthly and quarterly, by channel, by objective, by product
- Meta, Google and YouTube as the core engine, plus testing into new channels
- Budget pacing, bid strategy, audience and account structure
- The creative testing calendar,



briefed with the content team and the founders
- Reporting that ties spend to blended CAC, contribution margin and payback, not vanity metrics

- Landing page and funnel experiments with the site team, from click to checkout

What we're looking for

- 4 to 7 years in performance marketing, with real DTC ecommerce experience
- You have personally owned media budgets in the 1 Cr to 5 Cr range.

Not assisted on them, owned them

- Fluency in Meta and Google Ads at account level. You can build, diagnose and fix structure yourself
- You think in unit economics. CAC, AOV, contribution margin, payback period, blended versus platform-reported

- Comfort with attribution being imperfect, and a method for deciding anyway
- You can write a brief a creative person actually wants to make something from

Nice to have

- Shopify-native experience
- You've scaled a brand through a step change in spend and know where it breaks
- Exposure to marketplaces, retention or lifecycle, so you can see the whole funnel

📌 Performance Marketer / Media Planner (New Delhi)
🏢 Consult Shekhar Pandey
📍 New Delhi