Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
- Manage campaigns focused on website traffic, lead generation, customer acquisition, conversions, and revenue.
- Monitor key performance metrics such as ROAS, CAC, CPC, CPM, CTR, conversion rate, and revenue.
- Develop and test different ad creatives, audiences, campaign structures, offers, and messaging.
- Conduct audience research and create appropriate targeting strategies for different customer segments.
- Coordinate with the creative, content, e-commerce, and marketing teams to develop high-performing ad creatives.
- Analyze campaign performance and identify opportunities for optimization and scaling.
- Manage retargeting campaigns for website visitors, engaged users, and existing customers.
- Track campaign performance through Google Analytics, Meta Ads Manager, and other analytics tools.
- Prepare regular performance reports and share actionable insights with the management team.
- Conduct A/B testing of creatives, audiences, landing pages, and campaigns.
- Monitor competitors and industry trends to identify new performance marketing opportunities.
- Ensure proper tracking of pixels, events, UTM parameters, conversions,



and other campaign-related analytics.
- Manage advertising budgets efficiently while achieving defined business and revenue targets.

Required Skills
- Strong knowledge of Meta Ads and Google Ads.
- Good understanding of e-commerce performance marketing.
- Knowledge of Google Analytics / GA4, Meta Pixel, Conversion API, and tracking tools.
- Strong analytical and data interpretation skills.
- Understanding of ROAS, CAC, LTV, CTR, CPC, CPM, and conversion funnels.
- Experience with campaign optimization and budget management.
- Good communication and reporting skills.
- Ability to work in a fast-paced fashion/e-commerce environment.

Experience 2–5 years of experience in Performance Marketing, preferably with experience in fashion, lifestyle, D2C, or e-commerce brands.

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field preferred.

What We’re Looking For A result-oriented qualified who can take ownership of performance marketing campaigns, identify growth opportunities, and use data to improve customer acquisition, online sales, and overall marketing ROI.

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketer (Noida)
🏢 House of Fett
📍 Noida