: Performance & Digital Marketing Specialist

Company: Frames & Feels (framesandfeels.com)

Location: New Delhi, India (On-site / Hybrid)

Employment Type: Full-time

Experience Level: 2–4 years in D2C e-commerce

About Frames & Feels

Frames & Feels is a fast-growing direct-to-consumer (D2C) eyewear and accessories brand built on trend-forward aesthetics, premium daily wearability, and high-energy visual culture. We design statement pieces that elevate everyday fits, moving at the speed of contemporary fashion.

We are looking for a data-driven, creative Digital Marketing Specialist to take full ownership of our customer acquisition, paid social channels, and conversion funnel to scale framesandfeels.com.

Role Overview

You will own the end-to-end performance marketing engine for Frames & Feels. From architecting high-converting Meta and Google ad campaigns to optimizing ROAS, running creative iteration loops, and refining our on-site funnel, your primary mission is profitable revenue growth and customer acquisition.

Key Responsibilities

1.⁠ ⁠Paid Media & Acquisition (Meta & Google)

Plan, launch, and manage full-funnel paid advertising campaigns across Meta Ads Manager (Instagram & Facebook) and Google Ads (Performance Max, Shopping, Search).

Continuously test audiences, lookalikes, creative angles, copy variations, and landing pages to lower Customer Acquisition Cost (CAC) and drive scalable Return on Ad Spend (ROAS).

Oversee daily bid management, budget allocation, and scaling strategies across active campaign sets.

2.⁠ ⁠Creative Strategy & UGC Direction

Partner with the creative and content teams to brief high-performing video concepts, short-form Reels, user-generated content (UGC), hooks, and lifestyle imagery tailored for eyewear.

Systematically analyze creative performance (thumb-stop rates, CTR, hook retention, ROAS) to double down on winning concepts and rapidly deprecate fatigue.

3.⁠ ⁠Funnel & Conversion Rate Optimization (CRO)





Monitor customer journeys across Shopify, identifying drop-offs from ad click through to checkout.

Collaborate on landing page tests, offer bundling, average order value (AOV) improvements, and cart recovery workflows.

4.⁠ ⁠Retention & Lifecycle Marketing

Support retention and repeat-order strategies using automated email/SMS flows (e.g., Klaviyo/WhatsApp) for post-purchase onboarding, cross-sells, and seasonal product drops.

5.⁠ ⁠Analytics, Reporting & Attribution

Maintain weekly and monthly performance dashboards tracking Blended ROAS, MER (Marketing Efficiency Ratio), CAC, AOV, and LTV.

Use Google Analytics 4 (GA4), Shopify analytics, and attribution tools to derive actionable optimizations rather than surface-level metrics.

Qualifications & Requirements

Experience: 2–4 years of hands-on performance marketing experience managing paid ad spend specifically for a D2C fashion, lifestyle, or consumer accessories brand.

Platform Mastery: Deep operational expertise in Meta Ads Manager (custom conversions, CBO/ABO setups, Advantage campaigns) and Google Ads (PMax, Search, Shopping).

Shopify Savvy: Solid familiarity with the Shopify ecosystem, app integrations, and conversion-tracking pixels.

Analytical Mindset: Comfortable building spreadsheets, analyzing cohorts, understanding attribution windows, and translating numbers into creative or strategic pivots.

Creative Instincts: Strong pulse on Instagram/TikTok aesthetics, trending visual formats, and what makes consumers stop scrolling and buy.

Tools: Proficiency in Meta Ads Manager, Google Ads, GA4, Excel/Google Sheets, and lifecycle platforms (Klaviyo, WhatsApp marketing tools).

What We Offer

Direct Impact: Complete ownership over substantial ad spend and core growth metrics with minimal red tape.

Fast-Paced Growth: Opportunity to build and scale alongside an agile, ambitious brand team.

Competitive Compensation: Market-competitive base salary plus performance-linked incentives.

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance & Digital Marketing Specialist (Greater Kailash)
🏢 FRAMES u0026 FEELS
📍 Greater Kailash