Job Role: Performance Marketing Executive Location: Bangalore (On-site) Experience: 4-5yrs

Key Responsibilities Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads Manage daily campaign operations , including budget pacing, bid adjustments, and performance monitoring Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates Build and maintain weekly & monthly performance reports and dashboards Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels Identify performance gaps and proactively recommend optimizations Coordinate with content and design teams to improve ad creatives and messaging Maintain account hygiene (naming conventions, structure, tracking consistency, etc.)

Requirements 4yrs+ of experience in

Performance Marketing / Paid Media Proven experience in managing live campaigns Hands-on experience with: Google Ads (Search, Display, YouTube) LinkedIn Ads (B2B campaign experience preferred) Meta Ads (Facebook & Instagram)



Strong understanding of lead generation campaigns will be plus (especially B2B) Experience in campaign optimization and performance improvement Working knowledge of

GA4, GTM, and conversion tracking setups Analytical mindset with the ability to derive actionable insights from data Positive communication and stakeholder management skills

Good to Have Experience in

B2B / SaaS / HRTech campaigns Exposure to

ABM campaigns or enterprise targeting Familiarity with tools like

Supermetrics, HubSpot, Salesforce

Key Skills Campaign Execution & Optimization Data Analysis & Reporting Audience Targeting Budget & Pacing Management A/B Testing Conversion Tracking & Attribution

Success Metrics (KPIs) Achievement and improvement of

Cost per Lead (CPL)

targets Improvement in key performance metrics ( CTR, CVR, CPA ) Accuracy and timeliness of reporting dashboards Minimal to zero tracking discrepancies Efficient budget utilisation and pacing

📌 Paid Media Specialist (Bengaluru)
🏢 Zensciences
📍 Bengaluru