Company Description Runnel helps startups accelerate growth by providing ready-to-go marketing and sales expertise without the overhead of building a full internal team. Acting as an embedded partner, Runnel designs tailored growth strategies that convert across demand generation, pipeline building, and sales execution.

The company supports startups at different stages, from launching go-to-market motions to scaling beyond product-market fit. Its services include growth strategy, demand generation and paid ads, sales funnel design, SDR and outreach execution, and marketing operations and CRM setup, all focused on turning traction into sustainable scale.

Role Description The Paid Ads Specialist role at Runnel is a part-time, remote position focused on planning, executing, and optimizing performance marketing campaigns for tech startups. Day-to-day tasks include setting up and managing paid campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels, as well as monitoring performance, analyzing data, and making data-driven optimization decisions.

The specialist will collaborate with Runnel’s growth and sales teams to align ad strategies with overall demand generation, pipeline goals, and client-specific objectives.

Responsibilities also include audience and keyword research, ad copy testing, landing page and funnel collaboration, budget allocation, and reporting on campaign results and insights. The role requires proactive communication with internal stakeholders and clients,



clear documentation of experiments, and continuous learning to keep up with platform changes and best practices.

Qualifications

- Performance marketing skills, including hands-on experience with paid ads platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and managing multi-channel campaigns.
- Analytical skills, such as proficiency with analytics tools, interpreting campaign metrics (CPC, CPA, ROAS, CTR), and using data to optimize targeting, bids, and creatives.
- Marketing strategy skills, including demand generation planning, funnel design understanding, and the ability to align paid ads with broader growth and GTM strategies.
- Creative and communication skills, including writing clear, compelling ad copy, collaborating on landing pages, and presenting results and recommendations to stakeholders.
- Technical and operational skills, such as familiarity with CRM and marketing automation tools, basic tracking and attribution (UTMs, pixels), and campaign documentation.
- Previous experience running paid campaigns for B2B tech or startups is highly beneficial; agency or growth partner experience is a plus.
- Strong organizational skills, ability to manage multiple client accounts part time, and comfort working independently in a remote, asynchronous environment.
- Relevant education in marketing, business, communications, or equivalent practical experience; commitment to continuous learning and staying current with ads platform updates.

📌 Paid Ads Specialist (India)
🏢 Runnel
📍 India