Are you a performance-focused marketer who loves building structure out of data and testing bold creative angles? We are looking for a Paid Social Lead to own and elevate our Meta advertising campaigns.

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nIn this role, you will manage our end-to-end media strategy on Facebook and Instagram—turning creative concepts into high-converting ad assets, scaling profitable campaigns, and optimizing overall acquisition efficiency.

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nKey Responsibilities

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nCampaign Management & Scaling: Design, launch, and manage performance-focused campaigns across Meta platforms using best-practice account structures, smart targeting, and structured budget allocation.

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nCreative Strategy & Direction: Conceptualize, test, and iterate creative angles, hooks, and formats (UGC, short-form video, high-converting static visuals) in close collaboration with our creative team.

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nFunnel & Conversion Optimization: Analyze conversion paths, landing page metrics, and drop-off points to ensure seamless post-click user experiences.

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nTechnical Tracking & Compliance: Maintain clean pixel tracking, custom event configurations, and Conversions API (CAPI) setups while strictly adhering to advertising policies and best practices.

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nPerformance Reporting: Track core metrics (ROAS, CPA, CTR, CVR)



daily and translate campaign data into clear strategic priorities and execution roadmaps.

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nQualifications & Requirements

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nDirect Experience: 2–4 years of hands-on experience managing and scaling performance marketing budgets on Meta Ads Manager with proven ROI.

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nAnalytical Mastery: Strong command of campaign data, web analytics tools (GA4), and attribution models.

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nCreative Instinct: A deep understanding of what makes ad creative perform, from thumb-stopping hooks to direct-response messaging.

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nTechnical Setup: Practical knowledge of Meta Pixel, Conversions API, and custom event mapping.

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nCommunication: Business-fluent written and spoken English with solid collaboration skills.

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nWhat We Offer

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nCompetitive compensation package matched to your skills and performance.

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n100% remote flexibility with asynchronous, outcome-oriented workflows.

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nDirect ownership over media spend with space to test new strategies and concepts.

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nHow to Apply

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nPlease submit your Resume/CV along with a short summary or case study highlighting a Meta campaign you successfully managed (including spend scale, vertical, and performance results achieved).

📌 Meta Advertising Specialist (Varanasi)
🏢 MetricStream
📍 Varanasi