Location / Type FIIB campus, Vasant Vihar, New Delhi · Full-time, on campus

Experience / Band 3–5 years in marketing ops / web analytics / CRM-email ops · ₹6–8 LPA

Purpose

Own the plumbing that makes marketing measurable and contactable: tracking, website and landing pages, CRM data hygiene, email and WhatsApp, and organic / AI-search visibility — so every lead is attributed, consented and reachable.

What you will do

- Measurement stack: Google Tag Manager, GA4 events and conversions, Search Console, Microsoft Clarity, Meta Pixel + Conversions API, Google Ads tag, LinkedIn Insight Tag, consent mode. Write tagging instructions for the web design team and verify every release.
- Website and CMS:build one-pagers, landing pages, lightboxes and forms on Wix (fiib.edu.in); migrate landing pages from fiib.viewpage.co to fiib.edu.in/lp/*; basic HTML / CSS / JS for widgets, embeds and schema. CRM (Meritto): UTM-to-field mapping, lead-source hygiene, dedupe, DPDP consent flags, list exports for Customer Match and remarketing, GA4 ↔ CRM reconciliation.
- Email and WhatsApp: campaigns and automations on Brevo / Mailchimp and Wati (templates, opt-ins, broadcast and drip); Google Postmaster monitoring; SPF / DKIM / DMARC, MX and DNS records with IT. Organic and AI visibility: publish blogs and programme pages per the search plan with schema and internal links; run the monthly 20-prompt AI-answer audit (ChatGPT, Gemini, Claude, AI Mode); track citations and referrals; social listening for brand and competitor mentions.
- Coordinate the web design agency,



IT, admissions counsellors and programme chairs; keep a single change log and a landing-page request board.

Must have

- Has personally set up GTM + GA4 with server-side or CAPI events on at least one production site and can debug a broken conversion in an hour.
- Has built pages on Wix (or a comparable CMS) and can read/edit HTML, CSS and simple JavaScript. Has run email or WhatsApp programmes with deliverability ownership — knows what DMARC, Postmaster reputation and template approvals are.
- Has worked inside a CRM (LeadSquared, Zoho, HubSpot or similar) on field mapping and list management. Methodical and documentation-first; comfortable saying “not live until tested”.

Good to have

GA4 certification; Wix Velo or WordPress; Looker Studio dashboards; schema / AEO experience; a social-listening tool (Brand24, Mention or similar); Airtable or Zapier automations.

Success in 12 months

- Attribution: Blank “Source Campaign” < 10% of new registrants (from 58%); GA4 vs CRM lead counts reconcile within 5%
- Landing pages: All flagship LPs on fiib.edu.in/lp/*; new LP or change live within 5 working days of brief
- Deliverability: Postmaster domain reputation High/Medium; spam rate < 0.1%; WhatsApp templates approved before each cycle stage
- Organic / AI : Blog and page cadence per the 2027 search plan; monthly AI-answer audit published

Pay: ₹600,000.00 - ₹800,000.00 per year

Advantages

- Health insurance
- Provident Fund

Work Location: In person

📌 Marketing Operations & MarTech Executive (South West Delhi)
🏢 Fortune institute of International Business
📍 South West Delhi