About the RoleWe are looking for a hands-on, strategic and data-driven marketer who can connect brand, performance and growth of a D2C brand rather than operating within a single marketing function.

You will be responsible for developing and executing the overall marketing strategy, strengthening brand presence, driving customer acquisition and ensuring marketing contributes directly to business growth.

This is a high-ownership role where you will work closely with the founders/leadership team and build and manage the right internal and external marketing capabilities as the business grows.

Key Responsibilities

Marketing Strategy & Brand

- Own the overall marketing strategy and annual marketing roadmap.
- Strengthen WiseLife's brand positioning, communication and presence across channels.
- Develop integrated campaigns that combine brand building with measurable business outcomes.
- Identify consumer, category and market trends to identify new growth opportunities.

Growth & Performance Marketing

- Drive customer acquisition, revenue growth and marketing efficiency across digital channels.
- Oversee performance marketing across platforms such as Meta, Google and other relevant channels.
- Track and optimize key metrics including CAC, ROAS, conversion, revenue and customer LTV.
- Work with creative teams to continuously test and improve ad creatives, messaging and campaigns.

Digital, Content & Social

- Lead the digital marketing, content and social media strategy.
- Develop content and campaigns that build awareness, engagement and consideration.
- Oversee influencer,



creator and partnership initiatives where relevant.
- Ensure consistent brand communication across website, social media and other consumer touchpoints.

E-commerce & Customer Growth

- Work closely with the e-commerce team to improve website conversion and customer experience.
- Identify opportunities across marketplaces and other digital sales channels.
- Work on customer retention, repeat purchases and lifecycle marketing in collaboration with CRM teams/partners.

Team & Agency Management

- Build, mentor and manage a high-performing marketing team as the function grows.
- Work with agencies, freelancers and external partners across specialist marketing functions.
- Set clear objectives, review performance and ensure effective execution across teams.

Analytics & Budget Management

- Own marketing budgets and ensure efficient allocation of resources.
- Establish dashboards and reporting to track marketing performance.
- Use data and consumer insights to make marketing and investment decisions.
- Regularly evaluate ROI and reallocate resources toward high-performing initiatives.

What We're Looking For
- 5+ years of experience in marketing, preferably in a D2C, e-commerce,



consumer or startup environment.
- Experience managing multiple marketing functions, rather than specialising exclusively in one area.
- Strong understanding of brand + performance/growth marketing.
- Hands-on understanding of Meta, Google and digital acquisition channels.
- Experience with content, social media, influencer/creator marketing and digital campaigns.
- Robust understanding of e-commerce, conversion and customer lifecycle/retention.
- Experience managing marketing budgets and external agencies/partners.
- Strong analytical and data-driven approach with an understanding of CAC, ROAS, conversion, LTV and revenue metrics.
- Experience managing or mentoring a marketing team.
- Strong communication, stakeholder management and execution skills.
- Comfortable working in a fast-paced, high-ownership environment.

The Ideal CandidateWe are not looking for someone who is necessarily an expert in every marketing channel.

We are looking for someone who can own the overall marketing outcome, has strong depth in growth/performance and/or brand, understands the other functions well, and can effectively manage specialists, agencies and internal teams to execute them.

If you've worked in a growing D2C brand where you had to wear multiple hats across brand, growth, digital, e-commerce and customer acquisition, we'd love to hear from you.

Location & Working HoursSushant Lok 1, Gurgaon, near Galleria Market

?️ Monday to Saturday

? ₹18–20 LPA

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