19 Sep
|
Swift Cargo
|
Mumbai
19 Sep
Swift Cargo
Mumbai
Role Purpose To strengthen Swift Cargos brand and market positioning through strategic marketing, digital presence, content, PR, communications and initiatives that support business growth.
Key Responsibilities
- Develop and implement Swift Cargo’s overall marketing and brand strategy, including annual plans and budgets.
- Build and maintain brand guidelines and ensure consistent brand communication across all markets and channels.
- Manage LinkedIn, website, digital marketing, email campaigns and online presence, including tracking traffic, engagement and conversions.
- Develop high-quality content and marketing collateral—presentations, newsletters, articles, blogs, videos, social media and sales-support material.
- Lead PR and corporate communications, building relationships with relevant local and international media.
- Manage events, exhibitions, webinars, roadshows and international forums, including the overseas network event calendar.
- Partner with Sales and business teams on lead-generation, customer engagement, product launches and market campaigns.
- Drive periodic CSAT surveys and provide actionable insights to Management.
- Track market trends, freight-forwarding developments and competitor activity to identify opportunities and strengthen Swift’s positioning.
- Manage external agencies, designers and marketing partners and ensure effective delivery of campaigns.
- Strengthen communication with branches, departments and overseas offices, providing marketing and communications support as required.
Key KRAs Brand Management | Digital Marketing | PR & Communications | Content Development | Events & International Forums | Sales & Business Support | Market Intelligence
Job Specification
- 8–10 years of experience in B2B marketing, preferably in logistics/freight forwarding.
- Strong expertise in branding, digital marketing, content and social media.
- Excellent communication, creative and stakeholder-management skills.
- Solid commercial mindset with the ability to link marketing initiatives to business growth.
- MBA in Marketing from a reputed institute preferred.
📌 Marketing Manager (Mumbai)
🏢 Swift Cargo
📍 Mumbai