Klariti Learning is looking for a

Marketing Lead to drive our digital growth and strengthen our brand presence.

What you’ll do:

1. Digital &
- Performance Marketing

- Plan and execute marketing campaigns across

Meta, Google and other relevant digital channels

.

- Manage lead-generation

- Develop and continuously optimize campaigns based on

CPL, lead quality, conversion rate and CAC

.

- Manage and optimize marketing budgets to achieve defined growth targets.

1. Lead Generation &
- Funnel Management

- Own the marketing funnel from

Lead → Demo Booking → Demo Attendance → Enrollment

.

- Work closely with the Sales team to improve lead quality and conversion.

- Identify bottlenecks in the funnel and implement improvements.

- Track campaign performance through CRM and analytics systems.

- Develop strategies to increase demo bookings.

1. Content &
- Brand Marketing

- Develop a monthly content and campaign calendar

.

- Work with designers, video creators and content writers to produce:

- Social media creatives

- Reels and short-form videos

- Parent-focused educational content

- Course campaigns

- Testimonials and success stories

- Webinars and lead magnets

- Email and WhatsApp marketing content

- Maintain consistency in Klariti's brand positioning and communication.

1. Social Media Marketing

- Manage and grow Klariti's presence across

Instagram, Facebook, YouTube and LinkedIn

.

- Develop content strategies

- Monitor engagement, reach, follower growth and content performance.

- Identify relevant trends and opportunities for organic growth.

1. SEO &
- Website Growth





- Work with the SEO/content team to improve organic traffic.

- Develop keyword and content strategies around children's education and parent search intent.

- Monitor

Google Search Console and GA4

.

- Optimize landing pages for traffic, engagement and conversions.

1. CRM &
- Marketing Automation

- Work closely with the Sales and Operations teams on

CRM and marketing automation

.

- Develop campaigns for:

- Recent leads

- Missed demos

- Demo reminders

- Follow-ups

- Inactive leads

- Existing parents

- Re-engagement

- Collaborate on WhatsApp, email and SMS campaigns.

- Track the performance of automated campaigns.

1. Campaign Planning8. Analytics &
- Reporting

Prepare weekly and monthly marketing reports covering:

- Leads generated

- Cost per lead

- Qualified leads

- Demo bookings

- Demo attendance

- Enrollment conversions

- Customer acquisition cost

- Revenue generated

- ROAS

- Channel-wise performance

- Campaign-wise performance

Provide actionable insights and recommendations based on data.

1. Competitor &
- Market Research

- Monitor competitors and market trends in children's online education.

- Research parent preferences, emerging learning trends and new acquisition channels.

- Identify new opportunities for Klariti's growth.

1. Team Coordination

- Coordinate with

Sales, Content, Design, Technology and Operations teams.

- Manage external agencies/freelancers when required.

- Set campaign timelines and ensure timely execution.

- Take ownership of marketing deliverables and outcome

📌 Marketing Lead (Tamil Nadu)
🏢 Klariti Learning
📍 Tamil Nadu