KEY RESPONSIBILITIES -

1. Email Marketing & Outbound Campaigns • • • • 25% Allocation Plan and execute end-to-end outbound and nurture email campaigns: list building, contact segmentation, copy drafting, scheduling, and deployment via marketing platforms (HubSpot / Brevo / Mailchimp). Maintain decision-grade contact database hygiene, including deduplication, bounce and unsubscribe management, custom segmentation tags, and suppression lists. Conduct continuous A/B testing on subject lines, send times, and CTAs; regularly analyze and report on open, click through, and reply rates to optimize campaign performance. Coordinate closely with the Sales team to ensure campaign timing, messaging, and prospect target lists seamlessly align with direct sales outreach efforts.
2. Asset Development & Content Collateral • • • • • 25% Allocation Produce and maintain comprehensive product presentations, corporate brochures, technical datasheets, case studies, and application one-pagers. Collaborate directly with external design agencies on layout, artwork creation, and production; manage artwork proofing rounds and print vendor deadlines. Verify technical accuracy of engineering specifications, operational claims, and performance figures with internal product and engineering teams prior to publication. Maintain a centralized, version-controlled marketing asset library ensuring the Sales team always accesses up-to-date marketing and technical materials. Audit marketing collateral regularly to track outdated documents and drive structured refresh cycles.

3. Trade Shows, Exhibitions & Events • • • • 20% Allocation Manage full administrative and logistical execution for trade shows and industry exhibitions: stand booking, vendor coordination, badge lists, sample/collateral shipping, and staff travel/accommodation.



Execute pre-show promotional initiatives including visitor invite email blasts, pre-booked meeting scheduling, and social media announcements. Provide hands-on on-site support: booth setup, physical lead capture management, and collateral stock oversight.

Manage rigorous post-show follow-up: consolidate and clean captured booth leads, route qualified inquiries to Sales within 4872 hours, and track downstream pipeline conversion.

4. Lead Generation, Qualification & CRM Management • 15% Allocation Monitor and respond to incoming inquiries on key B2B platforms (IndiaMART, TradeIndia, LinkedIn Sales Navigator, etc.).

• • • • Qualify inbound inquiries against agreed criteria (industry segment, geographic location, project scope, order potential, and buying stage) prior to sales routing. Log all lead interactions in HubSpot with complete, structured notes and seamlessly route qualified leads to the appropriate sales managers. Proactively prospect for strategic accounts and recent business leads across B2B platforms within key target industrial segments. Track monthly lead volumes, qualification pass rates, and deal conversion metrics for departmental MIS reporting.

5. Social Media & External Agency Management • • • • • Serve as the primary day-to-day point of contact for external social media and digital agencies. 15% Allocation Maintain the master content calendar; brief agencies on upcoming product launches, marketing campaigns, and trade show events. Supply external agencies with accurate product specifications, imagery, approvals, and factual corrections, reviewing all content drafts before publication. Monitor agency deliverables against agreed timelines, flagging potential delays or quality slippage early.

Compile monthly social performance reports covering reach, engagement, follower growth, and inbound digital inquiries.

📌 Marketing Intern (Mumbai)
🏢 Economy Process Solutions
📍 Mumbai