Overview

Marketing Head – Jewellery Brand | Kolkata

We are looking for an experienced and result-oriented Head of Marketing to lead and manage the company’s overall marketing function, covering both In-house and Outhouse Marketing.

The ideal candidate should have strong expertise in Digital Marketing, ATL & BTL Marketing, Brand Building, Retail Marketing, Customer Acquisition, Campaign Management and Marketing Analytics, along with practical knowledge of AI tools for content creation, automation, research, campaign optimization and marketing productivity.

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Designation: Marketing Head

Department: Marketing

Location: Kolkata, West Bengal

Job Type: Full-Time/Work from office

Experience: 8-12 years

Industry: Retail/Jewellery

Reporting to: Director

Key Responsibilities

1. Marketing Strategy & Leadership

- Develop and execute the overall annual and quarterly marketing strategy aligned with business and sales objectives.
- Lead ATL, BTL, Digital, and Retail and Brand Marketing initiatives.
- Plan and manage marketing budgets with a strong focus on ROI and business outcomes.
- Develop campaigns for recent launches, festivals, bridal seasons and other key business periods.
- Lead and manage the marketing team, agencies, vendors and external partners.

2. Digital Marketing

- Lead the company’s digital marketing strategy across Instagram, Facebook, YouTube, Google, Meta, SEO, SEM and other relevant platforms.
- Plan and optimize paid campaigns for brand awareness, leads, appointments, store visits and sales.
- Develop strategies for customer acquisition, retargeting, remarketing and customer engagement.
- Track digital performance through relevant analytics and dashboards.
- Improve digital presence, engagement, reach and conversion rates.

3. AI & Marketing Technology

- Identify and implement AI tools and automation to improve marketing productivity, creativity and ROI.
- Use AI for:
- Content creation and campaign ideation
- Social media planning
- Image/video generation and enhancement
- Copywriting and creative development
- Customer segmentation and personalization




- Marketing analytics and insights
- Lead management and follow-ups
- Marketing automation
- Continuously evaluate new AI tools and technologies relevant to marketing and retail.
- Train the marketing team to effectively use AI tools in day-to-day operations.

4. Jewellery / Retail Marketing

- Develop marketing strategies specifically for showroom/store-based retail business.
- Drive customer footfall, enquiries, appointments and conversions.
- Plan campaigns around bridal jewellery, festivals, weddings, gifting and premium collections.
- Coordinate marketing activities with the Sales and Retail teams.
- Develop local marketing strategies for individual stores and key markets.
- Analyze customer behaviour, market trends and competitor activities.

5. ATL & BTL Marketing

- Plan and execute ATL activities including:
- Outdoor advertising
- Print
- Radio
- Television
- Hoardings
- Other mass-media campaigns
- Plan and execute BTL activities including:
- Events
- Exhibitions
- Mall activities
- Society activations
- Corporate tie-ups
- Influencer collaborations
- Customer engagement activities
- Local store activations

6. Brand Building

- Strengthen brand positioning, visibility and customer recall.
- Ensure consistent brand communication across all channels.
- Develop campaign concepts, creative briefs and communication strategies.
- Work closely with creative agencies, photographers, videographers and influencers.
- Ensure all marketing communication reflects the brand’s premium positioning.

7. Customer Acquisition & CRM

- Develop strategies to generate qualified leads and convert them into store visits and sales.
- Work with the CRM/Sales team on customer retention and repeat-purchase campaigns.




- Develop WhatsApp, SMS, email and digital customer engagement campaigns.
- Analyze customer data to identify opportunities for up-selling, cross-selling and retention.

8. Analytics & Performance

- Establish clear marketing KPIs and performance dashboards.
- Monitor:
- Leads generated
- Cost per lead
- Customer acquisition cost
- Conversion rate
- Store visits
- Appointment generation
- Campaign ROI
- Digital engagement
- Revenue contribution
- Present regular marketing performance reports to senior management.
- Take data-driven decisions and continuously optimize campaigns.

Required Skills

- Digital Marketing
- Social Media Marketing
- Meta Ads & Google Ads
- Content Marketing
- Video/Reels Marketing
- Canva / Adobe Creative tools
- Google Analytics / reporting tools
- WhatsApp Marketing
- Lead Generation & CRM coordination
- Basic SEO knowledge
- Strong copywriting and communication skills
- Data analysis and performance tracking

AI Expertise – Mandatory The candidate should have practical knowledge of AI tools for:

- Content writing
- Image generation/editing
- Video generation/editing
- Social media content
- Ad copy & creative development
- Marketing research
- Campaign ideation
- Data analysis
- Marketing automation

Preferred: Experience in integrating multiple AI tools into a regular digital marketing workflow.

Requirements:

· Graduate in Marketing, Digital Marketing.

· Jewellery, fashion, luxury retail or lifestyle industry experience will be an advantage.

Key Competencies

Creativity | AI Adaptability | Data Orientation | Content Skills | Performance Marketing | Communication | Ownership | Innovation

Preferred Candidate A candidate who can combine AI + Digital Marketing + Creativity + Performance Marketing to build a premium jewellery brand and generate measurable business results.

Interested ones apply on:

[email protected]

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits

- Food provided
- Health insurance
- Leave encashment

Work Location: In person

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