Marketing Executive

Company: CapitalXB

Experience: 3–5 Years

Location: Mumbai

Employment Type: Full-time

About the Role

CapitalXB is looking for a Marketing Executive with strong exposure to social media marketing, digital advertising, campaign execution, customer insights, and market research. The role will focus on building brand visibility, engaging target audiences, analyzing campaign performance, and supporting lead generation, CRM, and sales initiatives.

Key Responsibilities

● Plan, execute, and manage social media campaigns across LinkedIn, Instagram, and other relevant digital platforms.

● Assist in running and optimizing paid advertising campaigns, including audience targeting, budget tracking, A/B testing, and performance monitoring.

● Develop and coordinate engaging content such as posts, creatives, videos, presentations, brochures, and campaign materials.

● Conduct customer, competitor, and market research to identify audience needs, industry trends, and new marketing opportunities.

● Gather and analyze customer insights, engagement data, campaign responses, and audience behavior to improve marketing strategies.

● Track campaign metrics such as reach, engagement, leads, cost per lead, conversions, and return on ad spend (ROAS), where applicable.

● Support lead generation activities through digital campaigns, email marketing, social media, and other marketing channels.

● Maintain and update CRM records, lead databases, campaign trackers, and customer interaction reports.

● Coordinate with the sales team to share qualified leads, customer insights, campaign updates, and follow-up requirements.

● Assist with lead nurturing,



customer communication, and basic sales support activities through CRM and other tools.

● Prepare regular marketing performance reports and dashboards using Excel, PowerPoint, or relevant analytics tools.

Requirements

● MBA in Marketing, Digital Marketing, Business Analytics, or a related field preferred.

● 3–5 years of experience in social media marketing, digital marketing, performance marketing, campaign management, or a related role.

● Practical understanding of paid social media advertising, campaign optimization, audience targeting, and marketing analytics.

● Robust skills in market research, customer insights, content coordination, and campaign execution.

● Familiarity with CRM systems, lead management, email marketing, and sales coordination.

● Strong communication, analytical, creative, and project coordination skills.

● Familiarity with Powerpoint, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Canva, and CRM platforms is preferred.

● BFSI/FinTech experience is a plus.

Key Focus

Social Media Marketing | Paid Advertising | Campaign Management | Customer Insights | Market Research | Marketing Analytics | Lead Generation | CRM | Sales Support

About the Company

CapitalXB is an RBI-registered Non-Banking Financial Company (NBFC) with an AD Category III license, focused on addressing the trade financing needs of India's growing cross-border trade sector. The company provides cashflow-based, non-collateralized financing solutions to cross-border Micro, Small, and Medium Enterprises (MSMEs) in India, helping them access the capital required to scale their global operations.

📌 Marketing Executive (Mumbai)
🏢 CapitalXB
📍 Mumbai