Job Purpose To execute and manage all BTL and outdoor marketing activities, including exhibitions, sponsorships, in-site branding, vendor coordination, collaterals deployment, and project launch activities. This role ensures timely execution of all on-ground promotional initiatives to increase customer footfall, project visibility, and brand presence.

Key Responsibilities

1. BTL &
- Outdoor Marketing Execution

- Execute outdoor branding activities including:

- Flex boards

- Banners

- Hoardings

- Auto/van branding

- Roadshows

- Bus shelters

- Ensure brand guidelines are followed at all locations.

- Coordinate and execute real estate exhibitions, mall activations, kiosks, and outdoor events.

- Manage stall fabrication, branding, visitor flows, and promotional activities.

- Identify potential sponsorship opportunities.

- Liaise with event hosts or associations for branding presence.

- Execute branding materials at sponsorship sites.

1. Vendor Management

- Identify and coordinate with vendors for printing, fabrication, events, and installations.

- Negotiate and compare vendor pricing for cost efficiency.





- Inspect delivered materials for brand accuracy and quality.

- Ensure timely delivery and installation.

1. Project Launches &
- Promotions

- Assist in organizing project launch events.

- Coordinate branding, seating, lighting, stage setup, and refreshments.

- Support on-ground marketing campaigns to drive customer visits.

- Deploy promotional materials across designated locations.

1. In-Site Branding &
- Promotions

- Install and maintain branding materials at:

- Project entrances

- Sales cabins

- Internal roads

- Common areas

- Ensure all elements (direction boards, banners, welcome boards) are updated.

- Work with project managers for site readiness.

- Ensure timely setup before customer visits or launch events.

1. Reporting &
- Documentation

- Maintain trackers for:

- Branding deployment

- Vendor approvals

- Outdoor activities

- Expense utilization

- Submit daily/weekly reports to the TL.

- Maintain an archive of branding photos, vendor invoices, and material usage reports.

📌 Marketing and Operations Executive (Mysuru)
🏢 G Square Housing
📍 Mysuru