COMPANY DESCRIPTON

TriVayu Media Works (TMW) is India’s largest content solutions ecosystem, delivering bulk catalogs, hyperlocal creatives, and customized content for a wide range of brands. With over 500 clients, including leading digital platforms, media houses, e-commerce companies, and agribusiness organizations, TMW is trusted to deliver content at scale while significantly reducing project costs and turnaround time. TMW has received multiple industry awards across categories, including several “Content Agency of the Year” titles from reputed bodies.

Applicants will join a fast-growing, award-winning environment that values innovation, efficiency, and high-quality content delivery.

Location: Noida

Function: Operations & Project Execution

Experience: 6–12 years

Industry: Integrated Marketing / BTL / Brand Activations / Events / Experiential / Rural Marketing

Reporting To: Business Head / National Operations Head

ABOUT THE ROLE

TMW is looking for a highly driven, execution-oriented Manager – Operations to lead end-to-end delivery of integrated brand activation and experiential marketing projects across India.

The role will be responsible for converting approved concepts and client mandates into flawless, timely, cost-efficient and scalable execution.

The candidate should be equally comfortable managing a large client project from the office and solving an execution challenge on-ground.

KEY RESPONSIBILITIES

1. End-to-End Project Execution

- Own projects from execution planning through final closure.
- Convert client briefs and approved plans into detailed operational execution plans.
- Prepare project timelines, manpower plans, logistics plans and execution checklists.
- Coordinate multiple projects simultaneously across cities and regions.
- Ensure execution is delivered within agreed timelines, quality standards and budgets.
- Identify operational risks in advance and develop contingency plans.

2. BTL & Brand Activation Operations

Hands-on experience across:

- Urban activations
- Rural activations
- Van campaigns / mobile activations
- RWA activations
- Mall activations
- Retail activations
- Dealer / channel activities
- Product demonstrations
- Consumer engagement programmes
- Rural melas / regional congregations
- Exhibitions
- Pop-ups
- Corporate events
- Experiential campaigns

3. Events & Exhibition Operations

- Manage venue recce, production planning and setup.
- Coordinate fabrication, branding, AV, printing, logistics and manpower.
- Manage installation, rehearsals, event-day operations and dismantling.




- Coordinate with venues, authorities and relevant stakeholders.
- Ensure required permissions and compliance are completed on time.
- Maintain event production schedules and critical-path timelines.

4. Vendor & Partner Management

Build and maintain a strong Pan-India vendor ecosystem covering:

- Fabricators
- Printers
- Branding vendors
- Event production agencies
- AV partners
- Logistics providers
- Manpower agencies
- Promoter suppliers
- Regional activation partners
- Fabrication and installation teams

Responsibilities include

- Vendor identification and onboarding
- Rate negotiation
- Comparative costing
- Work allocation
- Vendor performance monitoring
- Quality control
- Backup vendor development
- Timely closure and reconciliation

5. Costing & Commercial Control

- Prepare operational cost estimates.
- Understand fabrication, production, manpower, logistics and execution costs.
- Negotiate vendor rates and optimise project costs.
- Ensure execution remains within approved budgets.
- Identify cost-saving opportunities without compromising quality.
- Track project profitability and highlight commercial risks to management.
- Ensure vendor bills and project documentation are reconciled after completion.

6. Pan-India Team Management

- Lead regional and on-ground execution teams.
- Allocate manpower according to project requirements.
- Brief teams before deployment.
- Monitor field performance and productivity.
- Establish standard operating procedures for recurring campaigns.
- Build a culture of accountability, discipline and ownership.
- Develop strong regional execution capabilities.

7. Quality & Compliance

Ensure that every project meets TMW's standards for:

Quality | Timelines | Brand Guidelines | Safety | Documentation | Reporting The candidate will be responsible for identifying execution gaps and implementing corrective actions immediately.

8. Client & Internal Coordination

Work closely with

- Business Development
- Client Servicing
- Strategy
- Creative
- Content
- Production
- Finance
- Procurement
- Regional teams

Translate client requirements into clear operational deliverables and ensure all stakeholders remain aligned.

9.



Reporting & MIS

Ensure timely submission of

- Daily execution reports
- Deployment reports
- Photo/video documentation
- Attendance/manpower reports
- Campaign progress reports
- Material reconciliation
- Vendor status
- Budget utilisation
- Project closure reports
- Post-campaign reports

Solid working knowledge of Excel / Google Sheets / PowerPoint is expected.

KEY RESULT AREAS — KRAs The candidate will be measured on:

Execution

- On-time project delivery
- Execution quality
- Number of projects successfully delivered
- Multi-city rollout capability

Commercial

- Cost optimisation
- Budget adherence
- Vendor negotiation
- Project profitability

Operations

- Vendor network development
- Resource utilisation
- Operational efficiency
- SOP adherence

People

- Team productivity
- Regional team capability
- Training and development
- Ownership and accountability

Client

- Client satisfaction
- Issue resolution
- Repeat business support
- Quality of reporting

CANDIDATE PROFILE

Must Have

- 6–12 years of experience in BTL / Activation / Events / Experiential / Rural Marketing / Advertising.
- Robust hands-on experience in on-ground execution.
- Experience managing multi-city campaigns.
- Strong vendor network and vendor-management capability.
- Good understanding of fabrication, production and logistics.
- Solid negotiation and costing skills.
- Experience managing teams and multiple projects.
- Willingness to travel extensively across India.
- Strong communication and problem-solving skills.

Preferred

Experience in

- FMCG
- BFSI
- Auto
- Consumer Electronics
- Pharma
- Building Materials
- Agriculture
- Retail
- Rural Marketing

Exposure to Rural Van Campaigns, Melas, Mandi Activations, RWA Activations, Exhibitions and Dealer/Channel programmes will be an advantage.

PERSONAL ATTRIBUTES

We are looking for someone who is:

Execution-first

Solution-oriented

Commercially aware

Proactive

Strong negotiator

Calm under pressure

Detail-oriented

Team-oriented

Comfortable on-ground

Willing to take ownership THE TMW EXPECTATION

We are not looking for someone who simply coordinates vendors. We are looking for an Operations Owner who can take a project from:

Brief → Planning → Costing → Vendor → Production → Deployment → Execution → Reporting → Closure and ensure that every stage is delivered with speed, quality and commercial discipline.

At TMW, Operations is not a support function. Operations is what converts ideas into business results.

📌 Manager - Operations (Integrated Marketing) (Noida)
🏢 Trivayu Media Works
📍 Noida