About the roleE-commerce Manager will own the online business end to end: the website, marketplaces, catalogue, conversion, sales and profitability. The company aims to scale very fast, so this person will build the systems and the team as well as run day-to-day operations.

Company: a D2C consumer brand under the Prabha Devi Group

Location: Lucknow, India

Type: Full-time

Core responsibilities A. Product listing and catalogue (all channels)

- Create, upload and optimise listings on Amazon, Flipkart, the website and quick-commerce platforms.
- Write keyword-rich titles, bullet points, descriptions and specifications. Keep the format compliant with each platform's category rules.
- Brief designers and photographers for main images, lifestyle images, infographics, comparison charts, videos and A+ / Brand Story content.
- Maintain a master catalogue sheet with SKU codes, EAN/GTIN, HSN, GST rate, MRP, dimensions, weight, warranty and certifications (BIS, WPC etc. where applicable).
- Handle variants, bundles, combos and multipacks.
- Fix listing suppressions, catalogue errors and content-quality flags quickly.
- Track listing health: impressions, click-through rate, conversion, search rank and Buy Box share.
- Run A/B tests on images, titles and price points

B. Social media and performance marketing
- Own the content calendar for Instagram, Facebook, YouTube (Shorts) and WhatsApp Channel.
- Direct Reels, product demos, unboxings, comparison videos and creator content.
- Handle influencer and creator collaborations, gifting, contracts and tracking.
- Manage paid campaigns on Meta and Google. Plan budgets, creatives,



audiences and retargeting.
- Drive traffic from social to the website and marketplaces, and track attribution.
- Manage community: comments, DMs, reviews and brand reputation.

C. Pricing, inventory and product planning
- Set MRP, selling price, discount and promotion rules per channel. Avoid price conflicts between channels.

- Track landed cost, marketplace fees, shipping, ad cost and returns to know true margin per SKU.
- Prepare demand forecasts and reorder plans. Imported goods have long lead times, so this is critical.
- Suggest new products based on search trends, competitor gaps, reviews and returns data.
- Identify slow-moving stock and plan liquidation.

D. Operations, logistics and customer experience
- Oversee order processing, warehouse or 3PL coordination and courier partners.
- Reduce RTO, damaged deliveries and wrong-item shipments.
- Set up the returns, warranty, replacement and repair process.
- Build the customer-support system: helpline, WhatsApp support, email, ticketing, response-time SLAs and complaint escalation.
- Use return reasons and reviews to give quality feedback to the sourcing team.

E.

Finance, compliance and reporting

- Reconcile marketplace settlements, commissions,



TCS/TDS and GST filings with the accounts team.
- Make sure brand, trademark, BIS/WPC certificates and product compliance documents are in place and up to date.
- Report daily sales and a weekly dashboard covering channel-wise revenue, margin, ad spend, ROAS/ACOS, returns and stock.
- Prepare monthly business reviews with clear actions.

J. Team building and vendor management
- Hire and train catalogue executives, marketplace executives, ad specialists, content creators, designers and support staff.
- Manage agencies, freelancers, 3PL partners and technology vendors.
- Set SOPs for listing, pricing, promotion, returns and reporting.

. QualificationsMust have

- 5 to 8 years of e-commerce experience, with at least 2 to 3 years on a D2C brand or as a marketplace as a manager.
- Hands-on Amazon Seller Central and Flipkart Seller Hub experience, including ads.
- Experience running a Shopify / WooCommerce store.
- Strong product-listing and copywriting ability.
- Valuable understanding of unit economics, GST, marketplace fees and logistics.
- Comfortable with data: Excel/Sheets, GA4, Meta Ads Manager and marketplace dashboards.
- Graduate in any discipline. An MBA is a plus.

Strong plus

- Experience with quick commerce or dark-store onboarding and operations.
- Consumer electronics, accessories or appliances experience.
- Experience with imported or white-label products, including warranty and after-sales.
- Video or content-planning experience.
- Experience taking a brand from early stage to Rs 50+ crore online.

📌 Manager - Ecommerce/Marketplaces (Lucknow)
🏢 Prabha Devi Group
📍 Lucknow