? We’re Hiring: Lifecycle Marketing Manager

? Location: Remote – India

? Working Hours: US Pacific Time Zone overlap

? Experience: 5+ Years

About Bhanzu

Bhanzu is a math education company on a mission to make math enjoyable and fear-free through concept-based learning, storytelling, and gamification .

We’re expanding our physical learning centers across the US and are looking for a Lifecycle Marketing Manager to build our lifecycle marketing function from 0 → 1 .

What You’ll Do

• Own the parent & student lifecycle — inquiry → enrollment → retention → referrals

• Build CRM & marketing automation systems from scratch

- Create Email, SMS & WhatsApp customer journeys

• Drive engagement, conversion, retention & re-enrollment

- Build segmentation, win-back, referral & review programs





• Track key metrics like Conversion, Retention & LTV

- Ensure communication compliance and deliverability

What We’re Looking For

• 5+ years in Lifecycle / CRM / Retention / Customer Marketing

• Hands-on experience with Salesforce Marketing Cloud, HubSpot, MoEngage, CleverTap, WebEngage, Braze or similar tools

- Strong analytical and data-driven mindset
- SQL knowledge preferred
- Solid communication & copywriting skills

Preferred

- EdTech / Education / Childcare experience
- Subscription or retention-focused businesses
- Multi-location business experience
- WhatsApp customer engagement experience

📌 Lifecycle Marketing Manager - Night shift ( Remote ) (Bengaluru)
🏢 Bhanzu
📍 Bengaluru