Lead - Offline Channel Marketing & Sourcing

Location

Bangalore |

Extensive Field Travel

Role Overview

We are looking for a high-ownership, target-driven

Offline Channel Marketing & Sourcing Lead to build and scale

Make My Bath's offline lead generation engine through strategic partnerships, on-ground activations, exhibitions, society marketing, and local tie-ups. The role will be pivotal in driving

30L+ monthly sales contribution by building a strong offline ecosystem that consistently generates high-quality, conversion-ready leads. This is not a closing role . Success will be measured by lead quality, sourcing productivity ,

partner network strength, offline activation performance, and funnel predictability .

Key Responsibilities

- Channel Partner Acquisition & Management Build, onboard and scale a strong network of real estate brokers, channel partners ,

home loan agents, architects, contractors, builders and other relevant ecosystem partners . Identify and develop strategic partnerships that can generate a consistent flow of qualified leads. Own the complete partner lifecycle:

identification

→

onboarding

→

activation engagement

→ →

retention

→

performance tracking . Develop long-term, mutually beneficial relationships with key partners and local influencers within the real estate and home improvement ecosystem. Track partner-wise productivity and continuously optimize the partner portfolio.

- Society Activation & Community Marketing Plan, manage and execute society activations across high-potential residential communities. ← • Identify and prioritize societies based on catchment potential, household profile ,

possession timelines and revenue opportunity . Build relationships with committees ,

facility managers, resident associations and community influencers to secure activation opportunities. • Develop innovative on-ground concepts such as bathroom consultations ,

design camps, resident offers, kiosks, demos and referral programs . Own the complete activation cycle including planning, permissions, vendor coordination, execution ,

lead capture and post-activation lead tracking . • Measure ROI of each activation and scale high-performing formats.

- Revenue Ownership Drive a monthly lead pipeline contributing towards





₹30L+ in sales . Build and execute monthly sourcing plans across

Channel Partners, Society Activations, Exhibitions, Events, Local Tie-ups and other offline initiatives . Ensure all sourced leads meet defined quality and target audience parameters. Work closely with the sales team to improve

Lead →

Meeting

→

Site Visit

→

Sale conversion. Identify gaps across the funnel and take corrective actions to improve sourcing efficiency and revenue contribution.

- Data-Driven Planning & Forecasting Analyze key funnel metrics including lead volume ,

source-wise conversion, partner productivity, cost per lead ,

lead-to-meeting conversion and revenue contribution . Build weekly and monthly sourcing plans aligned with business targets. Maintain clear visibility of source-wise pipeline, partner productivity and activation ROI. • Use data to identify high-performing geographies, partners, societies and events. Proactively identify gaps and course-correct sourcing strategies.

- Market Expansion & Innovation Identify new offline sourcing avenues beyond traditional channel partnerships. Continuously experiment with new partnerships ,

micro-marketing initiatives, society programs ,

exhibitions, local events and community-led acquisition models . Stay deeply connected with the local real estate ,

home improvement and residential ecosystem . Identify emerging customer acquisition opportunities and develop scalable playbooks for new markets.

- Field Execution Excellence Maintain a strong field presence through partner meetings, society visits ,

site visits ,

exhibitions, events and activations . Build strong relationships with local stakeholders and create a strong offline presence for

Make My Bath. Coordinate with internal teams, vendors, agencies and sales teams to ensure seamless execution of offline initiatives.



Take complete ownership of on-ground execution and ensure initiatives are delivered within timelines and budgets.

What We're Looking For

Experience

Minimum 2+ years in channel sales, offline marketing, sourcing, partnerships or business development, preferably within interior design ,

real estate ,

home improvement or allied industries . Proven track record of generating significant pipeline through partnerships and offline initiatives . Experience managing society activations, exhibitions, events or local marketing initiatives will be strongly preferred. Strong existing network with brokers, builders ,

architects ,

contractors ,

societies or other real estate/home ecosystem stakeholders is an advantage. Demonstrated ability to manage targets, budgets, partners and multiple on-ground initiatives simultaneously.

Core Skills & Traits

Strong sourcing and business development mindset with excellent relationship-building skills.

Highly data-driven , with the ability to translate insights into actionable sourcing plans. Strong ownership and accountability for revenue and lead-generation targets. Creative thinker with a bias towards experimentation and building new acquisition channels .

Robust event, activation and field execution capabilities. Excellent stakeholder management, negotiation and influencing skills. Strong communication and presentation skills. Comfortable working in a fast-paced, field-heavy environment . Willingness to travel extensively across the city and, where required, across markets.

What Success Looks Like First 6 Months Built a strong and active offline partner ecosystem for Make My Bath. Consistently delivering ₹ 30L+ monthly sales contribution through offline sourcing. Established predictable sourcing funnels across

CPs, societies, exhibitions, events and strategic tie-ups . Successfully executed and scaled society activation programs across high-potential communities. Established strategic local tie-ups that generate incremental qualified leads. Piloted and scaled at least

1-2 new offline sourcing channels . Created clear source-wise visibility on leads ,

conversion, CAC and revenue contribution . Built a scalable offline acquisition model that can be replicated across new markets/Regions.

📌 Lead - Offline Channel Marketing & Sourcing (Bengaluru)
🏢 Design Cafe
📍 Bengaluru