Job DescriptionBusiness Development Specialist

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- Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
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- Perform company / contact research as per ICP.
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- Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
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- Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
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- Craft compliant messaging adhering to the CAN SPAM Act.
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- Ensure CRM automations in HubSpot are functioning properly.
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- Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
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- Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
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- Providing coverage of up to 50% during USA business hours (Shift Timings:



3 to 11 PM IST)
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nSkills:

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- Strong time management abilities
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- Robust market research and analytical skills
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- Intellectual curiosity
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- Confidence in rapidly learning and translating insights into compelling messaging
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- Capacity to independently create detailed plans from overarching objectives
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- Effective prioritization skills
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- Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry
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nGoals:

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- Achieve a lead success conversion rate of 20% or higher annually for CJK brands.
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- 5 to 8 years of experience in sales, lead generation, or B2B email marketing.
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- English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
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- Bachelor's degree in business, sales, or marketing(Pref)
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