19 Sep
|
CDL Fineshine
|
Surat
19 Sep
CDL Fineshine
Surat
Position Overview The Key Account Manager will be responsible for managing and growing the company's key-account portfolio. The role focuses on increasing revenue from existing strategic accounts, improving reorder frequency, driving cross-selling and upselling, recovering dormant accounts, and working closely with BDEs and Customer Success.
Key Responsibilities
- Own and manage the company's key-account portfolio, including account selection, entry, exit, and quarterly reviews.
- Develop a monthly growth plan for each key account covering purchase history, gaps, order frequency, decision-makers, next-order targets, new categories, and design opportunities.
- Convert account plans into weekly BDE action plans through 15-minute weekly huddles and track execution.
- Participate in high-value reorders, new-category opportunities, at-risk accounts, and dormant-account win-backs while keeping the BDE involved and accountable.
- Identify and act on at-risk accounts as soon as their normal ordering cycle is missed.
- Drive cross-selling and upselling by coaching BDEs on category expansion, product pitching, and price negotiations.
- Work closely with Customer Success to resolve account issues before initiating growth pitches.
- Monitor account performance and prepare monthly portfolio reports covering revenue, category penetration, reorder frequency, at-risk conversions, and dormant-account recovery.
Key Performance Indicators (KPIs)
- Key-account revenue growth vs. baseline
- Reduction in average reorder gap
- Average Order Value (AOV) of key accounts
- Category penetration accounts purchasing 3+ product categories
- At-risk account conversion within 30 days
- Dormant key accounts recovered per quarter
- Weekly BDE action-list completion – 95%+
Candidate Profile
- Strong experience in B2B sales / key account management.
- Proven ability to manage high-value clients and drive account growth.
- Strong understanding of cross-selling, upselling, retention, and win-back strategies.
- Excellent communication, negotiation, relationship management, and team-coaching skills.
- Data-driven approach with solid CRM and reporting discipline.
- Experience in diamond Jewellery, Jewellery, or related B2B industries will be an advantage.
📌 Key Accounts Manager (Surat)
🏢 CDL Fineshine
📍 Surat