At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability. This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves delivering topline & bottom-line targets in line with business goals in the accounts, onboard new national accounts, drive activations across accounts & be responsible for P&L; of the customers.
What are the Key Deliverables in this role?
?Develop the annual account plan (JBP), sales & portfolio growth plan, new product launch plan and expense budgeting for the account / set of accounts in line with company business objectives
?Drive the achievement of Volume and Value targets in CPC & Govt channel
?Continuously monitor, report, and take appropriate action along with quarterly performance review (Internal team/Accounts)
?Ensure timely fulfilment & high fill-rate across CPC & Govt depots in coordination with supply chain/logistics
?Coordinate with CPC & Govt Team to ensure effective merchandizing across all CPC & Govt canteens
?Ensure high rate of account renewals with favorable terms of trade.
?Identify & onboard current national accounts and setup favorable terms of trade
?Perform Innovation / NPD tracking - listing & business plan, Activation Plan (Customer Communication & Implementation)
?Leverage existing relationship with national accounts to drive proliferation of key brands across accounts.
?Liaison with Innovation center resources to customize product basis customer/account needs.
?Design & implement various activation initiatives customized for different accounts (in-coordination with marketing team)
?Create & manage excellent business relationships in HO for all national accounts and build a favorable company image in the FMCG Space.
?Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings.
?Track competition activities in the channel and counter actions.
?Responsible for new product listing and effective stakeholder management with CPC & Govt head office.
What are the Critical success factors for the Role?
?MBA with 6-8 years of relevant work experience in reputed FMCG organizations
?Expertise around leading CSD/CPC accounts/portfolio
?Proven & deep knowledge of sales & distribution system (preferred in FMCG space)
?Strong financial understanding - P&L;, driving profitability, account reconciliation, ROI measures etc.
?An analytical mindset and methodical approach – extensive excel and business presentation skills.
?Acute attention to accuracy and detail.
?Excellent networking , assertive communication & excellent stakeholder management skills.p knowledge of sales & distribution system (preferred in FMCG space)