Technical & Skilled Skills

- Digital Advertising: Practical understanding of Google Ads, Meta Ads (Facebook & Instagram), and search engine optimization (SEO).
- Analytics & Tools: Proficiency in GA4 (Google Analytics), Google Sheets/Excel, and basic landing page optimization.
- Direct Marketing: Familiarity with Email Marketing tools and WhatsApp campaign platforms.
- Content & Design: Basic design capabilities (Canva or similar tools); familiarity with managing content workflows for Facebook, Instagram, and YouTube.
- Soft Skills: Strong coordination, project tracking, and cross-functional communication abilities.

Key Responsibilities Agency & Campaign Coordination

- Serve as the primary point of contact for external agencies and vendors handling Google Ads, Meta Ads, SEO, web development, video production, and print media.
- Maintain the Agency Activity Tracker to ensure campaigns and deliverables stay on schedule.
- Coordinate the creation and scheduling of content with designers, video editors, copywriters, and internal subject matter experts.

Lead Management & Cross-Functional Alignment

- Monitor daily lead generation activities, campaign performance, and landing page queries.
- Track call center metrics and daily outreach activity, delivering regular status updates to management.




- Sync regularly with the Sales and Call Center teams to evaluate lead quality and gather operational feedback.
- Identify recurring lead quality issues and assist the marketing team in optimizing campaigns based on sales feedback.

Social Media & Direct Marketing Execution

- Prepare and maintain monthly social media content calendars across key platforms (Facebook, Instagram, YouTube, etc.).
- Monitor audience engagement, comments, and direct messages, maintaining a positive brand presence.
- Execute direct-to-consumer outreach via targeted Email and WhatsApp marketing campaigns.
- Benchmark competitor campaigns and track industry trends to identify growth opportunities.

Reporting & Analytics

- Maintain and update daily, weekly, and monthly performance marketing dashboards.
- Track and report on core digital metrics to ensure optimal budget utilization and efficiency.

Key Performance Indicators (KPIs)

- Lead Generation Volume & Quality: Total leads, Website Enquiries, and Lead Conversion Rates.
- Efficiency Metrics: Cost Per Lead (CPL) and Ad Spend Efficiency.
- Brand Engagement: Social Media reach, engagement rates, and content consistency.
- Operational Accuracy: On-time agency deliverable tracking and timely report generation.

📌 Junior Marketing Executive (Mumbai)
🏢 Ayushakti Ayurved
📍 Mumbai