Kheewa Incorporation is a Business Growth Consulting and Business Solutions organization providing services in Business Development, Sales & Marketing, Recruitment & HR Solutions, Digital Marketing, Lead Generation, Business Consulting, and AI-enabled Business Solutions.

We are looking for a creative, energetic, relationship-oriented, and result-driven Influencer Marketing Executive to develop and manage influencer partnerships, creator campaigns, and digital collaborations for our brands and clients.

The candidate will be responsible for finding influencers, evaluating creators, initiating communication, negotiating collaborations, coordinating campaigns, tracking deliverables, and measuring campaign performance.

Job Summary The Influencer Marketing Executive will manage the complete influencer marketing lifecycle:

Influencer Research → Creator Shortlisting → Outreach → Negotiation → Onboarding → Campaign Brief → Content Coordination → Publishing → Performance Tracking → Reporting The role requires someone who understands Instagram, YouTube, Facebook, short-form video content, creator trends, audience engagement, and influencer campaigns.

The ideal candidate should be comfortable communicating with creators, negotiating commercial terms, managing multiple campaigns, and maintaining robust relationships with influencers.

Key Roles & Responsibilities

- Influencer & Creator Hunting

Research influencers and content creators across social media platforms.

Identify creators relevant to specific industries, products, services, and campaigns.

Search for Micro, Nano, Mid-Tier, and Macro Influencers.

Build and maintain an influencer database.

Identify creators based on

Niche

Location

Audience

Followers

Engagement

Content quality

Audience demographics

Previous brand collaborations

Discover emerging creators with strong audience engagement.

Continuously expand the company's creator network.

- Influencer Research & Evaluation

Evaluate influencers based on

Follower count

Engagement rate

Average views

Likes and comments

Content quality

Audience relevance

Audience location

Audience demographics

Content consistency

Brand suitability

Previous collaborations

Authenticity

Potential fake followers or suspicious engagement

Overall campaign suitability

Maintain accurate creator profiles in the influencer database.
- Influencer Outreach

Contact influencers through Instagram, WhatsApp, email, phone, or other approved channels.

Introduce the company/brand and campaign opportunity.

Explain collaboration requirements.

Share campaign briefs and expectations.

Follow up with interested creators.

Maintain professional communication with creators.

Build long-term relationships with influencers.

- Influencer Onboarding

Collect influencer/creator information.

Verify social media profiles.

Collect contact and payment details as required.

Explain campaign guidelines.

Share terms and conditions.

Coordinate agreements and documentation.

Add approved influencers to the creator database/platform.

Ensure creators understand campaign deliverables before starting.

- Campaign Planning & Coordination

Work with the marketing team to:

Understand campaign objectives.

Identify the target audience.

Define influencer requirements.

Shortlist suitable creators.

Prepare influencer campaign plans.

Coordinate campaign timelines.

Allocate creators to campaigns.

Track campaign milestones.





- Campaign Briefing

Prepare and share clear campaign briefs covering:

Campaign objective

Product/service details

Key message

Content format

Content requirements

Caption requirements

Hashtags

Mentions/tags

CTA

Publishing date

Content approval process

Brand guidelines

Dos & Don'ts

Deliverables

Ensure influencers understand the brief before content creation.
- Content Coordination

Coordinate with influencers during content creation.

Review submitted content against campaign requirements.

Coordinate revisions where necessary.

Ensure brand guidelines are followed.

Track content approval.

Ensure creators publish content according to the agreed schedule.

Collect final content links/screenshots for records.

- Influencer Negotiation

Communicate with influencers regarding collaboration terms.

Negotiate pricing based on campaign requirements and creator profile.

Compare influencer rates and expected campaign deliverables.

Coordinate barter, paid, affiliate, commission-based, or hybrid collaborations where applicable.

Ensure agreed deliverables are clearly documented.

Escalate high-value commercial negotiations to management when required.

- Influencer Relationship Management

Build long-term relationships with:

Content Creators

Instagram Influencers

YouTubers

Bloggers

Local Influencers

Micro Influencers

Nano Influencers

Industry Experts

Niche Creators

Regional Creators

Maintain regular communication and create a strong creator network for future campaigns.
- Campaign Performance Tracking

Track campaign performance using metrics such as:

Reach

Impressions

Views

Likes

Comments

Shares

Saves

Engagement Rate

Clicks

Leads

Conversions

Sales

Coupon/Referral Usage

Cost Per Engagement

Cost Per Lead

Campaign ROI/ROAS where applicable

Prepare campaign performance reports for management.
- Affiliate & Performance Influencer Campaigns

Where applicable, manage performance-based creator campaigns involving:

Affiliate links

Referral codes

Coupon codes

Commission-based campaigns

Lead-generation campaigns

Sales-based incentives

Track creator-wise performance and coordinate with the relevant sales/accounts team.

- Local Influencer Marketing

Identify influencers based on specific:

Cities

States

Regions

Languages

Communities

Industries

Customer segments

Develop local influencer networks for regional campaigns and local business promotions.
- Competitor & Market Research

Monitor competitor influencer campaigns.

Identify creators working with competing brands.

Research new creator trends.

Track popular content formats.

Identify emerging influencers.

Monitor industry-specific creator communities.

Maintain competitor influencer intelligence.

- Social Media Trend Monitoring

Stay updated with

Instagram Reels trends

YouTube Shorts

Trending audio

Viral content formats

Creator trends

Hashtag trends

New social media features

Influencer marketing trends

Identify opportunities to use relevant trends for brand campaigns.
- Influencer Database Management





Maintain a structured database containing:

Influencer Name

Contact Number

Email

Social Media Links

Platform

Category/Niche

Location

Followers

Engagement

Average Views

Audience Information

Rate Card

Collaboration History

Campaign History

Performance

Payment Status

Current Availability

Remarks

Keep the database updated and organized.
- Sales & Business Development Support

Influencer campaigns may also be used for lead generation and business growth.

The executive may

Identify creators capable of generating leads.

Track enquiries generated by influencers.

Coordinate with sales teams.

Share qualified leads with relevant departments.

Monitor creator-generated sales.

Identify high-performing influencers for long-term partnerships.

- AI & Influencer Marketing

Use AI tools to improve influencer marketing productivity.

Responsibilities may include

Influencer research assistance.

Creator categorization.

Campaign idea generation.

Influencer outreach message creation.

Campaign brief preparation.

Content idea generation.

Competitor research.

Performance analysis.

Report preparation.

Identifying suitable creators based on campaign requirements.

Knowledge of ChatGPT, Gemini, Microsoft Copilot, and other AI-powered marketing tools will be an added advantage.

- Reporting & MIS

Prepare

Daily Influencer Outreach Report

Influencer Shortlisting Report

Creator Onboarding Report

Campaign Status Report

Content Delivery Report

Influencer Performance Report

Campaign Engagement Report

Lead/Conversion Report

Influencer Payment Status

Weekly Influencer Marketing MIS

Monthly Campaign Performance Report

Requirements & Qualifications

Educational Qualification

Graduate or Postgraduate in

Marketing

Digital Marketing

Mass Communication

Advertising

Business Administration

Commerce

Management

Media Studies

Any related field

Relevant practical experience may also be considered.

Experience

1–3 years of experience in:

Influencer Marketing

Creator Marketing

Social Media Marketing

Digital Marketing

Brand Marketing

Agency Marketing

Creator Management

Affiliate Marketing

Social Media Management

Candidates with practical experience managing influencers or creator campaigns will be preferred.

Technical Skills

Knowledge of

Instagram

YouTube

Facebook

LinkedIn

WhatsApp Business

Google Sheets

MS Excel

CRM

Influencer marketing platforms

Social media analytics

Canva

Basic digital advertising

Content performance analytics

AI marketing tools

Communication Skills The candidate should have:

Excellent communication skills.

Strong negotiation skills.

Good written and verbal English.

Good Hindi communication.

Professional WhatsApp and email communication.

Confidence in speaking with influencers and creators.

Strong follow-up ability.

Ability to maintain professional relationships.

Personal Attributes

Influencer Marketing Executive → Senior Influencer Marketing Executive → Influencer Marketing Team Leader → Influencer Marketing Manager

Potential career paths may also include:

Digital Marketing | Social Media Marketing | Brand Marketing | Creator Partnerships | Affiliate Marketing | Campaign Management

? Work From Home Opportunity

? Call / WhatsApp: (phone hidden)

Join Kheewa Incorporation and build your career in Influencer Marketing, Creator Partnerships & Digital Marketing.

📌 INFLUENCER MARKETING EXECUTIVE (India)
🏢 Kheewa Incorporation
📍 India