Role & responsibilities

Develop and execute multi-channel strategies (paid, organic, email, social, content)

- Own the brand voice and ensure consistency across all touch points
- Collaborate with design teams on go-to-market plans for new features/launches
- Track, analyze, and report on campaign performance and marketing KPIs
- Manage marketing budget and vendor/agency relationships
- Manage and grow social media presence and community engagement
- Conduct market research and competitive analysis to inform strategy
- Partner with sales (if applicable) on lead generation and funnel optimization
- Mentor and manage junior team members or freelancers, as needed

Preferred candidate profile 3 -6 years of experience in marketing in FMCG ideally health and wellness, pet care,

functional foods and beverages etc.

- Proven track record of planning and executing successful marketing campaigns
- Strong understanding of digital marketing channels (SEO, SEM, paid social, email,

content)
- Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Mixpanel)
- Comfortable working in a fast-paced, resource-constrained setting
- Bachelor's degree in Marketing, Business, Communications, or related field

📌 Growth Marketing Manager (Mumbai)
🏢 Dainik Bhaskar Group
📍 Mumbai