WE'RE HIRING: GROWTH MARKETER ?Sampurna Growth Academy (SGA Pvt. Ltd.)

Location: Mumbai / Goregaon West

Employment Type: Full-time

Department: Marketing & Growth

Experience: 2–5 years

Industry: EdTech | Education | Consumer Brands

About Us

Sampurna Growth Academy (SGA) is building a current-age education ecosystem with a mission to empower 1 crore individuals over the next 10 years.

Through our brands, including Chate Prep+ (CPP) and The Weekend School (TWS), we are creating accessible, outcome-driven learning experiences for students across India.

We are looking for a Growth Marketer who understands that marketing is not just about running advertisements or generating leads. It is about building a predictable, scalable customer acquisition engine.

Your mission: Turn marketing investments into measurable business growth.

- Your Role

As a Growth Marketer, you will take ownership of the complete customer acquisition journey, from generating awareness to converting prospects into paying customers.

You will work closely with the founder, creative team, sales team, and operations team to develop and execute growth strategies.

You will be responsible for identifying growth opportunities, running experiments, improving conversion rates, and scaling successful campaigns.

We are looking for someone who can think strategically, execute independently, and make decisions based on data.

This is a hands-on growth role, not just a campaign management position.

- Key ResponsibilitiesA. Performance Marketing & Customer Acquisition

- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
- Develop customer acquisition strategies for different products, audiences, and geographical markets.
- Manage advertising budgets and allocate spending based on campaign performance.
- Continuously optimize campaigns to improve lead quality, conversion rates, and customer acquisition costs.
- Build and manage remarketing campaigns for website visitors, leads, and abandoned checkouts.
- Experiment with new audiences, advertising formats, messaging, and acquisition channels.
- Identify and scale profitable campaigns while reducing spending on underperforming campaigns.

Expected outcome: Consistent acquisition of qualified leads and paying customers at sustainable acquisition costs. B. Funnel Development & Conversion Rate Optimization

Own the complete customer journey:

Ad → Landing Page → Lead → CRM → Sales → Payment → Customer

Your responsibilities include

- Design and optimize marketing funnels for different products.
- Work with the website team to create high-converting landing pages.
- Identify where potential customers drop off during the purchase journey.
- Run A/B tests on advertising creatives, landing pages, headlines, offers, and calls to action.
- Improve lead-to-sale and website-to-purchase conversion rates.
- Develop lead nurturing and remarketing strategies.
- Optimize checkout journeys to reduce abandoned purchases.
- Work closely with the sales team to understand customer objections and improve marketing communication.

C. Marketing Analytics & Reporting You will be responsible for maintaining complete visibility into marketing performance.

Track and report the following metrics:





MetricWhat You Will TrackAd SpendDaily and monthly marketing expenditureLeads GeneratedTotal leads across campaignsCost Per Lead (CPL)Acquisition cost per leadQualified LeadsLeads meeting defined qualification criteriaLead-to-Sale ConversionPercentage of leads becoming customersCustomer Acquisition Cost (CAC)Total acquisition cost per paying customerRevenue GeneratedRevenue attributed to marketing campaignsReturn on Ad Spend (ROAS)Revenue generated relative to advertising expenditureFunnel ConversionConversion rates across customer journey stages

Daily reporting is mandatory.

You should be able to explain where money was spent, what results it generated, which campaigns performed well, and what needs improvement.

Reports must translate data into clear, actionable business decisions.

D. Creative Strategy & Content Marketing

- Work closely with designers, video editors, and content creators to develop high-performing advertising creatives.
- Research customer motivations, pain points, buying triggers, and objections.
- Develop creative briefs for static advertisements, video advertisements, reels, and landing pages.
- Write or guide the development of persuasive advertising copy, hooks, headlines, and calls to action.
- Test multiple creative concepts and identify the messaging that resonates with different audiences.
- Analyze competitor campaigns and identify opportunities for differentiation.
- Continuously refresh creatives to maintain campaign performance.

You are not expected to personally design every creative, but you must understand what makes an advertisement convert. E. CRM, Automation & Lead Nurturing
- Work with the sales and CRM teams to ensure every lead is captured, assigned, and followed up.
- Build automated lead nurturing journeys using WhatsApp, email, and other relevant channels.
- Segment leads based on their interests, behaviour, and purchase readiness.
- Develop re-engagement campaigns for inactive leads.
- Monitor lead response times and follow-up effectiveness.
- Identify opportunities to improve lead-to-customer conversion.
- Ensure accurate tracking of customer acquisition sources.

F. Growth Experiments & Current Opportunities
- Identify and test recent customer acquisition channels.
- Develop referral, affiliate, partnership, and organic growth initiatives.
- Experiment with new offers, pricing communication, and promotional strategies.
- Research customer behaviour and market opportunities.
- Build repeatable growth systems that can scale across different products and markets.

You should consistently bring new ideas to the table, test them, measure their performance, and scale what works.
- What We Expect You to Achieve

Your success will be measured by business outcomes, not simply marketing activity.

First 30 Days: Understand, Audit & Establish

- Understand our products, customers, pricing, and sales process.
- Audit existing marketing campaigns and customer acquisition funnels.
- Establish accurate tracking for advertising expenditure, leads, conversions, and revenue.
- Identify immediate opportunities to improve campaign performance.




- Implement a daily marketing performance dashboard.

Days 31–60: Optimize & Experiment

- Improve lead quality and customer acquisition efficiency.
- Launch structured creative and audience experiments.
- Optimize landing pages and lead nurturing journeys.
- Identify the most effective customer acquisition channels.
- Establish a repeatable campaign optimization process.

Days 61–90: Scale & Build

- Scale campaigns demonstrating sustainable acquisition economics.
- Build predictable customer acquisition funnels.
- Develop growth strategies for new products and markets.
- Establish a structured marketing experimentation framework.
- Present a clear growth roadmap for the next quarter.

Specific revenue, CAC, and acquisition targets will be established based on product economics, available budgets, and historical performance.
- Who We're Looking ForRequired Skills & Experience

- 2–5 years of experience in growth marketing, performance marketing, or customer acquisition.
- Demonstrated experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of marketing funnels, conversion optimization, and customer acquisition economics.
- Experience working with landing pages, CRM systems, and marketing automation tools.
- Ability to analyze campaign data and translate insights into actionable strategies.
- Strong copywriting and creative strategy skills.
- Experience managing advertising budgets and optimizing campaigns for measurable business outcomes.
- Excellent communication, problem-solving, and execution skills.

Preferred Experience
- Experience in EdTech, education, D2C, or other consumer-facing businesses.
- Experience with Shopify and online payment funnels.
- Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience using WhatsApp marketing and CRM automation.
- Understanding of regional marketing and Marathi-speaking audiences.
- Experience scaling campaigns across multiple products or geographical markets.

5. The Mindset We Value We are looking for someone who:

Thinks like a business owner. Understands that marketing success is measured by customer acquisition, revenue, and sustainable growth.

Takes complete ownership. Does not wait for instructions to identify problems or improve campaign performance.

Is data-driven. Makes decisions based on evidence, experiments, and customer behaviour rather than assumptions.

Moves fast. Can execute campaigns, test ideas, and implement improvements without unnecessary delays.

Understands customers. Can translate customer motivations, concerns, and aspirations into compelling marketing communication.

Is comfortable with accountability. Can clearly explain campaign performance, acknowledge what is not working, and recommend corrective actions.

- What Makes This Opportunity Different?

You will work directly with the founder and play an important role in building the growth engine of an expanding education business.

This role offers the opportunity to take ownership of marketing strategy, experiment with new ideas, influence product growth, and build scalable customer acquisition systems.

You will have the opportunity to work across multiple education products, customer segments, and markets.

We value initiative, independent thinking, measurable results, and the ability to turn ideas into execution.

📌 Growth Marketer (Mangaon)
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