? WE'RE HIRING: GROWTH MARKETERChate Coaching ClassesLocation: Mumbai, Maharashtra

Employment Type: Full-Time

Department: Marketing & Growth

Experience: 2–5 Years

Industry: Education | Coaching | EdTech

About Chate Coaching ClassesChate Coaching Classes is an established name in education, dedicated to helping students achieve academic excellence through quality teaching, structured preparation, and consistent guidance.

We are looking for an ambitious, analytical, and execution-driven Growth Marketer who can help us expand our reach, generate quality student enquiries, increase admissions, and build scalable marketing systems.

This is an prospect to work closely with the leadership team and take ownership of marketing initiatives that directly contribute to business growth.

Your mission: Build a predictable and scalable student acquisition engine that drives admissions and revenue.

- Key ResponsibilitiesA. Performance Marketing & Lead Generation
- Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
- Develop targeted marketing campaigns for different academic programmes, student segments, and geographical locations.
- Generate high-quality student and parent enquiries for coaching programmes.
- Manage advertising budgets and optimize campaigns to achieve sustainable customer acquisition costs.
- Build remarketing campaigns to re-engage interested students and parents.
- Continuously test new audiences, advertising creatives, messaging, and campaign strategies.
- Identify and scale successful campaigns based on admission conversions and revenue.

B. Admissions Funnel & Conversion OptimizationTake ownership of the complete student acquisition journey:

Advertisement → Enquiry → Counselling → Follow-up → Admission

- Develop and optimize admission-focused marketing funnels.
- Create high-converting landing pages and lead generation campaigns.
- Work closely with the admissions and counselling teams to improve enquiry-to-admission conversion rates.
- Identify drop-offs in the admission journey and implement corrective strategies.
- Develop lead nurturing campaigns through WhatsApp, email, SMS, and other relevant channels.
- Improve conversion rates through A/B testing of advertisements, landing pages, offers, and communication strategies.
- Ensure that marketing campaigns generate qualified enquiries rather than simply increasing lead volume.

C. Marketing Analytics & ReportingMonitor, analyze, and report on key marketing and admission performance indicators. Key MetricResponsibilityAdvertising SpendMonitor daily and monthly marketing expenditureLeads GeneratedTrack enquiries across campaigns and channelsCost Per Lead (CPL)Optimize the cost of generating enquiriesQualified EnquiriesTrack relevant student and parent enquiriesCounselling ConversionMonitor enquiry-to-counselling conversionAdmission ConversionTrack enquiry-to-admission conversionCost Per AdmissionMeasure acquisition cost per enrolled studentRevenue GeneratedTrack admissions revenue attributable to marketingReturn on Ad SpendEvaluate advertising revenue relative to advertising expenditure

Prepare daily, weekly,



and monthly performance reports with actionable insights and recommendations.

The objective is not just to generate leads but to convert marketing investments into measurable admissions and revenue.

D.

Creative

Strategy &

• Content Marketing

- Develop compelling marketing campaigns that communicate the value of Chate Coaching Classes.
- Work closely with designers, video editors, and content creators to produce engaging advertisements, reels, videos, and promotional materials.
- Develop campaign messaging that resonates with students and parents.
- Create advertising concepts for admission campaigns, academic programmes, scholarship tests, seminars, and other student acquisition initiatives.
- Conduct competitor research and identify opportunities for differentiation.
- Continuously test new creative concepts to improve engagement and conversion.
- Ensure consistent brand communication across digital marketing channels.

E. CRM, Automation & • Lead Nurturing
- Work with the admissions team to ensure timely follow-up of all student and parent enquiries.
- Implement and optimize CRM workflows for lead tracking and admission management.
- Develop automated WhatsApp, email, and SMS communication journeys.
- Segment enquiries based on academic programme, location, interest, and admission readiness.
- Build re-engagement campaigns for inactive leads and prospective students.
- Track lead response times, follow-up effectiveness, and counselling outcomes.
- Ensure accurate attribution of admissions to marketing campaigns.

F.

Growth

Strategy &

• Market Expansion
- Identify new opportunities to increase student enrolments across existing and potential markets.
- Develop localized marketing strategies for different coaching centre locations.
- Plan and execute admission campaigns around key academic and examination periods.
- Explore school partnerships, referral programmes, seminars, workshops, and other student acquisition initiatives.
- Research student and parent preferences to identify opportunities for new marketing campaigns.
- Develop scalable marketing systems that can support the growth of multiple coaching centres.

2. What We're Looking ForRequired Qualifications & • Experience

- 2–5 years of experience in growth marketing, performance marketing, or digital marketing.
- Proven experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of lead generation, marketing funnels, and conversion optimization.
- Experience managing advertising budgets and improving customer acquisition efficiency.
- Ability to analyze campaign performance and translate data into actionable strategies.
- Strong understanding of CRM systems, marketing automation, and lead nurturing.
- Good communication, problem-solving, and project management skills.
- Ability to work independently and coordinate with creative, sales,



and admissions teams.

Preferred Qualifications

- Previous experience in the education, coaching, or EdTech industry.
- Experience generating student admissions through digital marketing.
- Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Understanding of student and parent buying behaviour.
- Experience developing regional marketing campaigns in Maharashtra.
- Proficiency in Marathi, Hindi, and English.

3.

Key Performance

Indicators (KPIs)Your performance will be evaluated based on measurable business outcomes. KPIExpected OutcomeQualified Lead GenerationConsistent flow of relevant student and parent enquiriesCost Per LeadImproved lead acquisition efficiencyEnquiry-to-Admission ConversionHigher percentage of enquiries converting into admissionsCost Per AdmissionSustainable and optimized student acquisition costsMarketing-Attributed RevenueMeasurable contribution to admissions revenueCampaign PerformanceContinuous optimization of advertising campaignsMarketing Funnel EfficiencyReduced drop-offs across the admission journeyReporting & AccountabilityAccurate and timely marketing performance reports

Specific targets will be established based on programme requirements, marketing budgets, admission cycles, and business objectives.

- Who Will Succeed in This Role?We are looking for someone who combines strategic thinking with hands-on execution.

You should be comfortable taking ownership of campaigns from planning to execution, analyzing results, identifying problems, and implementing improvements.

You should understand that generating 1,000 enquiries means little if those enquiries do not translate into actual admissions.

You must be able to work closely with the admissions team, understand the student and parent decision-making process, and develop marketing strategies that generate measurable business growth.

We value initiative, accountability, creativity, analytical thinking, and a strong commitment to results.

- Why Join Chate Coaching Classes?
- Opportunity to contribute to the growth of an established education brand.
- Work directly with the leadership team on high-impact marketing initiatives.
- Take ownership of student acquisition and admission growth strategies.
- Gain exposure to multiple academic programmes, student segments, and geographical markets.
- Develop and implement scalable marketing systems.
- Work in a performance-driven environment where initiative and measurable results are valued.

6. How to ApplyInterested candidates should submit their CV along with a brief summary of their previous marketing experience.

We would particularly like to understand:

1. What was the largest monthly advertising budget you managed?
2. How many qualified leads did you generate?
3. What was your average cost per lead?
4. How did your campaigns contribute to actual admissions or sales?
5. What strategies did you implement to improve campaign performance?

Send your CV to: [Email Address]

Contact: [Phone Number]

Subject: Application for Growth Marketer – Chate Coaching Classes

Join Chate Coaching Classes and help us connect more students with quality education.

📌 Growth Marketer (Mangaon)
🏢 Chate Coaching Classes
📍 Mangaon