Job Profile: Own content creation, launch communications, customer journeys, and remarketing initiatives to drive engagement, conversions, and retention.
Your contribution to the team: Book Launch Marketing - Create launch plans and content calendars for new book releases.
- Coordinate launch campaigns across social media, email, website, and partner channels.
- Track launch performance and suggest optimization strategies.
Customer
Journey & Lifecycle Marketing - Map and optimize customer journeys from awareness to purchase and retention.
- Build and manage email nurture sequences and automated workflows.
- Analyze customer behavior and identify opportunities for engagement. Content & Copywriting - Write marketing copy for emails, landing pages, social media, ads, and website content.
- Develop author-focused and learner-focused content strategies.
- Collaborate with design and publishing teams to create marketing assets. Technical & Strategic Marketing - Manage marketing automation tools and CRM workflows.
- Support website content updates and conversion optimization initiatives.
- Monitor campaign performance and prepare actionable reports. Remarketing - Create remarketing campaigns for website visitors, leads, and existing customers.
- Work with paid marketing teams/agencies to improve conversion rates.
Requirements
- Strong writing and editing skills.
- Experience with email marketing and automation tools.
- Understanding of customer journeys and conversion funnels.
- Basic analytics and reporting skills.
- Strategic thinking and campaign planning.
Other details
- Office Location - Vesu, Surat, Gujarat.
- Work Type - In-Office, Full time.
- Working Days - 6 Days a week (Monday to Saturday)
- Compensation - As per the industry standards, also depending on your experience and expertise Stalk us here - Website - https://zebralearn.com/ Instagram - https://www.instagram.com/zebra_learn/ For a quick response, please feel free to send your resume and portfolio to
[email protected]
📌 Growth and CRM Marketing Manager (Jamnagar)
🏢 ZebraLearn
📍 Jamnagar