Brand Identity & Graphic DesignernCompany: Pogoloom

nLocation: Gurugram, Haryana

nWork Mode: On-site

nExperience: 1–3 Years

nEmployment Type: Full-Time

nIndustry: Kids Fashion | D2C

About PogoloomnPogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity.

nWe are looking for a Brand Identity & Graphic Designer who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.

Key Responsibilitiesn

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- Develop and maintain Pogoloom's brand identity and visual language .
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- Create creative designs for Instagram, social media campaigns, advertisements, and digital platforms .
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- Design marketing creatives, banners, promotional materials, presentations, and campaign assets.
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- Work on packaging, labels, tags, inserts, and other brand collaterals .
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- Create mood boards, design concepts, typography, color palettes, and visual directions.
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- Ensure consistency of the Pogoloom brand across all communication channels.
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- Collaborate with the marketing, content, and product teams to develop creative campaigns.
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- Convert creative concepts into visually appealing and commercially effective designs.
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- Stay updated with fashion, kidswear, design, social media, and global visual trends .
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- Create designs that reflect a premium, contemporary, playful, and aspirational kidswear aesthetic .
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- Adapt designs into multiple formats and sizes for different digital and offline requirements.
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- Contribute ideas for photoshoots,



campaigns, launches, seasonal collections, and brand storytelling.
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Required Skillsnn
- Strong understanding of Brand Identity & Visual Communication .
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- Excellent knowledge of Adobe Photoshop and Illustrator .
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- Working knowledge of Figma and/or Canva is a plus.
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- Strong understanding of typography, color theory, composition, and layout .
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- Good knowledge of social media design, especially Instagram .
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- Ability to create both concept-driven and performance-oriented creatives .
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- Strong attention to detail and consistency.
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- Good understanding of current fashion and lifestyle design trends .
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- Ability to work independently as well as with a creative team.
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- Strong creative thinking and problem-solving skills.
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Preferred Experiencenn
- Experience in fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands will be preferred.
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- Experience working on brand guidelines or complete visual identity systems is an advantage.
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- Experience with packaging and print design will be an added advantage.
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- Basic knowledge of AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, or similar tools is a plus.
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What We’re Looking FornWe’re looking for someone who is creative, detail-oriented, trend-aware, and commercially minded —someone who doesn't just make designs look good but understands how design can build a memorable brand.

Portfolio is MandatorynCandidates must share a portfolio showcasing:

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- Brand identity projects
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- Social media creatives
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- Campaign designs
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- Typography & layout work
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- Packaging/print designs, if available
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nApply with your updated CV and portfolio.

📌 Graphic Designer/ Brand identity (Haryana)
🏢 Pogoloom
📍 Haryana