Strategy & Leadership

- Define and execute the overall digital marketing strategy aligned with sales targets across residential/commercial project launches
- Lead, mentor, and scale a digital marketing team (performance marketing, content, social media, SEO, marketing automation)
- Own the digital marketing budget and ensure optimal ROI/ROAS across channels
- Collaborate with sales, CRM, and pre-sales teams to ensure lead quality and conversion alignment

Performance Marketing & Lead Generation

- Drive lead generation campaigns across Google Ads, Meta, programmatic, and real estate portals
- Monitor CPL (cost per lead), CPQL (cost per qualified lead), and conversion funnels; optimize continuously
- Manage marketing automation and CRM integration for lead nurturing and drip campaigns
- Oversee retargeting, lookalike audience building, and audience segmentation strategies

Brand & Content

- Build and strengthen brand positioning for Signature Global across digital platforms
- Oversee content strategy project microsites, landing pages, video content, virtual tours/3D walkthroughs
- Manage social media presence, influencer collaborations, and PR-linked digital campaigns




- Ensure consistent brand messaging across all project launches and RERA-compliant communication

Website, SEO & Analytics

- Own website strategy, UX optimization, and project landing page performance
- Drive organic growth through SEO/SEM strategies specific to real estate search behavior
- Set up dashboards and reporting frameworks (GA4, CRM data) for leadership visibility
- Use data analytics to forecast trends, buyer behavior, and market demand shifts

Project Launch & Campaign Management

- Plan and execute 360-degree digital go-to-market strategies for current project launches
- Coordinate with creative/media agencies for campaign execution and vendor management
- Track competitor digital activity and market positioning within Gurugram/NCR real estate space

Stakeholder & Vendor Management

- Liaise with senior leadership/promoters to align digital strategy with business goals
- Manage relationships with digital agencies, real estate portals, and media partners
- Ensure compliance with RERA and other regulatory advertising norms in all digital communication
- Prior experience of Real estate is must.

📌 General Manager / Sr. General Manager - Digital Marketing (Gurugram)
🏢 Signature Global
📍 Gurugram