Department: Sales / General Trade

About the Role

We are hiring energetic and result-oriented FMCG Sales Executives to drive primary and secondary sales, distributor management, and retail outlet expansion within assigned territories. This role requires extensive market visits, strong relationship building with distributors and retailers, and a sharp focus on achieving sales and distribution targets.

Candidates should be comfortable with daily market beats, handling distributor operations, and managing the complete order-to-delivery cycle for General Trade/Modern Trade outlets.

Key Responsibilities

Sales & Distribution

- Achieve monthly primary and secondary sales targets within the assigned territory.
- Conduct daily market visits (beats) to retail outlets as per the defined journey plan (PJP/DSR).
- Ensure optimum product availability, visibility, and shelf placement at retail outlets.
- Expand distribution reach by onboarding new retail outlets and sub-stockists.

Distributor & Channel Management

- Manage day-to-day operations with distributors, including stock, claims, and scheme settlements.
- Monitor distributor stock levels, ROI, and ensure timely replenishment orders.
- Coordinate with distributor sales staff to drive secondary sales and market coverage.
- Ensure adherence to company's trade schemes, pricing, and promotional guidelines.

Retail Execution





- Execute in-store branding, merchandising, and promotional activities.
- Track competitor activity, pricing, and new launches within the territory.
- Ensure proper implementation of trade promotions and new product launches.
- Handle retailer queries, complaints, and returns effectively.

Reporting

- Maintain accurate records of sales, orders, and outlet coverage using DMS/SFA tools.
- Submit daily sales reports (DSR), market feedback, and competitor intelligence.
- Track and report scheme utilization, claims, and distributor performance.

Desired Skills

- Excellent communication and interpersonal skills.
- Strong negotiation and relationship-building ability.
- Target-driven mindset with a bias for field execution.
- Ability to work independently and manage a large geographic territory.
- Good knowledge of General Trade/Modern Trade sales operations.
- Familiarity with DMS/SFA (Distributor/Sales Force Automation) tools preferred.

Qualification

- Graduate in any discipline.
- Own two-wheeler preferred.
- Experience in FMCG, Consumer Durables, or General Trade Sales preferred.

Performance Indicators

- Primary and secondary sales achievement.
- Numeric and weighted distribution (outlet coverage).
- Current outlet additions.
- Market share and scheme compliance.

📌 FMCG Sales Executive (Bengaluru)
🏢 ECT Cloud Solutions India
📍 Bengaluru