Location: Chennai / Bengaluru

Experience: 5–10 Years

Function: Field Marketing / Demand Generation

Industry: ERP / SaaS / Enterprise Software

Role Overview

We are looking for an experienced Field Marketing professional with 5–10 years of experience in B2B marketing, preferably within the ERP, SaaS, or enterprise software industry .

The role will be responsible for planning and executing field marketing initiatives, generating qualified leads, building brand awareness, and supporting business development across target markets.

Key Responsibilities

- Develop and execute field marketing strategies aligned with sales and business objectives.
- Plan and manage industry events, conferences, trade shows, seminars, webinars, and customer engagement programs.
- Generate qualified leads and support pipeline growth across target accounts and territories.
- Collaborate with Sales and Business Development teams to identify target segments, accounts, and customer personas.
- Execute account-based marketing (ABM), demand-generation, and lead-nurturing campaigns.
- Manage regional marketing activities across Chennai, Bengaluru, and other assigned markets.
- Coordinate with internal teams, agencies, partners, and vendors for marketing campaigns and events.
- Develop marketing collateral, presentations, email campaigns, and promotional content.




- Track campaign performance, lead conversion, marketing ROI, and pipeline contribution.
- Maintain accurate campaign and lead data in CRM and marketing automation platforms.
- Conduct competitor and market research to identify new opportunities.
- Support product launches, customer workshops, and partner marketing initiatives.

Mandatory Requirements
- 5–10 years of experience in Field Marketing, B2B Marketing, Demand Generation, or Regional Marketing.
- Experience in ERP, SaaS, enterprise software, or technology products is preferred.
- Strong experience in event management, lead generation, demand generation, and campaign execution.
- Experience working closely with Sales and Business Development teams.
- Good understanding of B2B marketing, ABM, lead nurturing, and pipeline management.
- Solid communication, presentation, project management, and stakeholder-management skills.
- Experience using CRM and marketing automation tools.
- Willingness to travel for events and customer engagement activities.

Key Skills
- Field Marketing & Event Management
- B2B Demand Generation & Lead Acquisition
- ERP / SaaS / Enterprise Software Marketing
- Account-Based Marketing & Campaign Management
- Sales Alignment & Pipeline Generation

Skills: erp,field marketing,b2b

📌 Field Marketing Manager (Bengaluru)
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