Facebook / Meta Ads Manager Expert

Company: VibeCrafts

Location: Noida, Sector 8

Experience: 3–8 Years

Salary: Up to ₹70,000 In-Hand per Month

Employment Type: Full-Time

Industry: E-Commerce / D2C / Home Décor

About VibeCrafts

VibeCrafts is a growing E-Commerce & D2C brand specializing in Home Décor, Home Furnishing, Furniture, Paintings, Mirrors, Lighting, Crafts and Lifestyle Products.

We are looking for a highly skilled and hands-on Facebook/Meta Ads Manager Expert who can independently manage Meta advertising campaigns and drive measurable website traffic, conversions and online sales.

Role Overview The candidate will be responsible for the complete management and optimization of Facebook & Instagram advertising campaigns, from strategy and audience research to campaign execution, testing, scaling and performance analysis.

The ideal candidate should have strong practical experience in E-Commerce/D2C performance marketing and understand how to convert paid social traffic into profitable online sales.

Key Responsibilities

- Plan, create, manage and optimize Facebook & Instagram Ads.
- Develop Meta advertising strategies based on business objectives, products, audiences and sales targets.
- Set up and manage Meta Ads Manager campaigns, ad sets and advertisements.
- Manage campaigns for website purchases, conversions, catalog sales and remarketing.
- Conduct audience research and develop relevant targeting strategies.
- Work with Custom Audiences, Lookalike Audiences, retargeting and customer segmentation.
- Analyze campaign performance and continuously optimize campaigns.
- Monitor ROAS, CPA, CTR, CPC, CPM, Conversion Rate and Revenue.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Identify winning campaigns, audiences, creatives and products and scale them effectively.
- Identify underperforming campaigns and implement corrective actions.
- Conduct A/B testing of ad creatives, copies, audiences,



offers and placements.
- Work closely with the Creative team to develop high-performing Facebook and Instagram creatives.
- Analyze product-level and campaign-level performance to identify growth opportunities.
- Manage Meta Catalog / Product Ads / Dynamic Product Ads where applicable.
- Handle remarketing campaigns for website visitors, product viewers, cart abandoners and existing customers.
- Monitor the complete customer journey from Meta Ad → Website → Product Page → Cart → Checkout → Purchase.
- Coordinate with the E-Commerce and website teams to improve conversion rates.
- Monitor tracking and conversion events and identify potential tracking issues.
- Prepare daily/weekly/monthly performance reports and actionable insights.
- Stay updated with Meta Ads platform changes, new features, targeting options and advertising trends.

E-Commerce / D2C Experience – Preferred Candidates with hands-on experience in E-Commerce or D2C businesses will be strongly preferred.

The candidate should have practical understanding of:

- Website sales
- Product-based advertising
- Conversion campaigns
- Catalog sales
- Customer acquisition
- Retargeting
- ROAS and profitability
- Website conversion funnel
- Product-level performance

Experience driving sales through an owned E-Commerce website will be an added advantage.

Required Skills





Meta Ads Manager | Facebook Ads | Instagram Ads | Paid Social | E-Commerce Advertising | D2C Marketing | Conversion Campaigns | Catalog Ads | Retargeting | Lookalike Audiences | Custom Audiences | Audience Research | Creative Testing | Campaign Scaling | ROAS | CPA | CTR | CPC | CPM | Conversion Rate | Meta Pixel | Conversion Tracking | Analytics | Reporting

Candidate Requirements

- 3–8 years of hands-on experience in Facebook/Meta Ads.
- Robust practical knowledge of Meta Ads Manager.
- Proven experience managing paid social campaigns and advertising budgets.
- Strong understanding of Facebook & Instagram campaign structures.
- Experience with E-Commerce/D2C brands will be strongly preferred.
- Strong analytical and data-driven approach.
- Ability to independently plan, execute, optimize and scale campaigns.
- Good understanding of customer acquisition and conversion funnels.
- Experience with Meta Pixel and conversion/event tracking.
- Strong understanding of ROAS, CPA, CTR, CPC, CPM and other campaign KPIs.
- Good communication and coordination skills.
- Ability to work closely with Creative, E-Commerce and Management teams.

What We Are Looking For We are looking for a hands-on Meta Ads expert, not just someone who knows how to boost posts or create basic campaigns.

The ideal candidate should be able to:

Research → Plan → Launch → Test → Analyze → Optimize → Scale → Generate Sales The candidate should have practical experience in turning Facebook & Instagram traffic into measurable website conversions and revenue.

Key Performance Areas

Meta Ad Performance | Website Sales | ROAS | Customer Acquisition | Conversion | CPA | Campaign Scaling | Ad Spend | Revenue | Creative Performance

Position Details

Job Title: Facebook / Meta Ads Manager Expert

Experience: 3–8 Years

Salary: Up to ₹70,000 In-Hand per Month

Employment Type: Full-Time

Location: A-36, Sector-8, Noida

Nearest Metro: Noida Sector-16

Website: https://vibecrafts.com/

HR Email: [email protected]

Pay: Up to ₹70,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Facebook Ads Manager (Noida)
🏢 wishbag online
📍 Noida