We are looking for a results-driven Ecommerce Ads Expert who can plan, execute, and optimize Meta and Google Ads campaigns to generate sales and grow our online business. The ideal candidate has hands-on experience with performance marketing, ecommerce funnels, conversion tracking, and scaling profitable ad campaigns.

Key Responsibilities

- Plan and manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

- Generate qualified traffic, leads, and ecommerce sales while maintaining profitable ROAS.

- Develop and execute strategies for customer acquisition, retargeting, and remarketing.

- Set up and optimize Meta Pixel, Conversions API, Google Analytics 4, and Google Ads conversion tracking.

- Manage Google Shopping, Performance Max, Search, and YouTube campaigns.

- Conduct audience research, competitor analysis, keyword research, and product-level performance analysis.

- Collaborate with the creative team to develop high-converting ad creatives, videos, copy, and landing pages.

- Perform A/B testing of creatives, audiences, offers, landing pages, and campaign structures.

- Monitor campaign performance, identify growth opportunities, and optimize budgets based on profitability.

- Prepare weekly and monthly performance reports covering sales, ad spend, ROAS, CPA, CTR, conversion rate, and revenue.





- Work closely with the ecommerce and website teams to improve the customer journey and increase conversion rates.

Requirements

- 2–5 years of proven experience managing Meta and Google Ads for ecommerce brands.

- Solid understanding of conversion-focused performance marketing and ecommerce sales funnels.

- Experience managing advertising budgets and scaling campaigns profitably.

- Proficiency in Meta Ads Manager, Google Ads, Google Analytics 4, and Google Merchant Center.

- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

- Experience with Shopify, WooCommerce, or other ecommerce platforms.

- Ability to create and test effective advertising strategies independently.

- Good communication, reporting, and problem-solving skills.

Key Performance Indicators (KPIs)

- Ecommerce revenue generated through paid advertising.

- Return on Ad Spend (ROAS) and contribution margin after advertising costs.

- Customer Acquisition Cost (CAC) and Cost Per Purchase.

- Number of purchases and conversion rate.

- Growth in new customers and repeat purchases.

- Improvement in campaign efficiency and profitability.

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits

- Flexible schedule

- Paid sick time

- Paid time off

Work Location: In person

📌 Ecommerce Performance Marketing Expert (Chandigarh)
🏢 Pratibha horizon solutions
📍 Chandigarh