About Bili Hu Coffee

Bili Hu is one of the best coffees in India. Just ask The Oberoi, Taj, Porsche and other esteemed establishments who picked Bili Hu from a competitive and crowded market. What’s the secret? Nuance. We work with some of the best coffee planters in India every step of the way so that the coffee that reaches shelves, kitchens and cups, is really the best.

About the Role

We are looking for an experienced E-commerce Manager to lead and grow Bili Hu Coffee’s online business across our website and marketplaces including Amazon, Blink it. You will own channel performance, profitability and the customer shopping experience, combining commercial judgement with hands-on execution.

Key Responsibilities

- Revenue and profitability: Online sales targets, channel budgets and profitability, accounting for advertising, platform fees, discounts, fulfilment and returns.
- Website management: Manage day-to-day website operations, including product listings, collections, pricing, promotions and launch readiness.
- Marketplace growth: Lead marketplace operations, including catalogue management, brand stores, A+ content, advertising, account health and platform coordination.
- Conversion optimisation: Improve product discovery, product pages, checkout and mobile shopping to increase conversion rates and average order value.
- Performance marketing: Work with the marketing team and agencies to plan campaigns, allocate budgets and improve customer acquisition costs and returns on advertising spend.
- Customer retention: Develop email and WhatsApp journeys, replenishment reminders, bundles and cross-selling initiatives that encourage repeat purchases.
- Inventory and fulfilment: Coordinate with operations to maintain stock availability,



forecast demand and ensure accurate, timely order dispatch.
- Merchandising and promotions: Plan seasonal offers, festive gifting campaigns and product launches while protecting brand positioning and margins.
- Customer experience: Work with customer support to resolve recurring issues, manage reviews and reduce cancellations and returns.
- Reporting and analysis: Track revenue, conversion, acquisition costs, repeat purchases and contribution margins, translating insights into clear actions.

What We’re Looking For

- A minimum of 5 years of e-commerce experience, with demonstrated ownership of revenue growth and channel performance.
- Experience managing both a brand’s own website and marketplace accounts, with first hand experience working on Amazon and Blink it.
- Hands-on knowledge of Shopify or a comparable platform, Amazon Seller Central, marketplace advertising and web analytics.
- Strong understanding of e-commerce unit economics, inventory planning, promotional pricing and customer retention.
- Confidence working with excel, dashboards and sales data to identify opportunities and solve problems.
- Experience coordinating with marketing, creative, operations, logistics and external partners.
- Solid attention to detail, accountability and the ability to manage multiple priorities independently.
- An appreciation for premium brands and a thoughtful customer experience.

What Success Looks Like Profitable online growth, improved conversion and repeat purchase rates, reliable fulfilment, and a consistent shopping experience that reflects the quality of Bili Hu Coffee.

Benefits

- Provident Fund

Experience:
- Minimum 5 Years (Required)

Language:
- English (Required)

Location: Noida, Uttar Pradesh (Preferred)

Work Location: In person

📌 E-Commerce Specialist (Noida)
🏢 Bili Hu Coffee
📍 Noida