About SUYUG Infra

SUYUG Infra is a Bengaluru-based real-estate development company creating thoughtfully designed residential communities across premium apartments, high-rise developments and plotted projects.

Our current portfolio includes projects such as The1, Saffron, The Big Banyan and The Shallott Marque. As SUYUG enters its next phase of growth, we are looking for a capable marketing professional who can strengthen our brand, improve our market visibility and build an accountable marketing system that contributes to qualified leads, site visits, bookings and long-term customer trust.

Role Purpose The Marketing Manager – Brand, Digital & Growth will be responsible for planning, coordinating and measuring SUYUG’s corporate and project marketing activities.

The person will manage brand strategy, project positioning, digital lead generation, social media, content, website marketing, agency relationships, customer research, channel-partner support and marketing analytics.

This is a hands-on role requiring both strategic thinking and execution. The candidate must be able to convert business objectives into effective marketing programmes and work closely with management, sales, CRM, customer service, design, legal and project teams.

Key Responsibilities

1. Corporate brand strategy

- Develop and implement SUYUG’s corporate brand strategy.
- Establish a clear and differentiated positioning for SUYUG in the Bengaluru residential real-estate market.
- Create a consistent brand promise that connects all SUYUG projects.
- Improve brand awareness, credibility, customer trust and recall.
- Develop an annual brand-building calendar covering digital, outdoor, PR, events, partnerships and customer communication.
- Ensure consistency in the use of SUYUG’s visual identity, brand voice and messaging.
- Monitor public perception, customer sentiment, reviews and competitor communication.
- Recommend campaigns that help SUYUG compete effectively with established developers.
- Measure brand growth through branded searches, direct website traffic, social engagement, enquiries, customer sentiment and share of voice.

2. Project positioning and marketing strategy

- Understand the product, location, pricing, competition and target audience of every SUYUG project.
- Develop differentiated positioning, value propositions and key messages for individual projects.
- Prepare project-wise annual and quarterly marketing plans.
- Create separate strategies for premium apartments, high-rise projects and plotted developments.
- Identify buyer personas, including HNIs, investors, professionals, business owners and upper-middle-income end-users.
- Plan new project launches, sustenance campaigns and inventory-specific campaigns.
- Recommend promotional strategies without unnecessarily depending on price discounts.
- Ensure that sales teams and channel partners clearly understand each project’s positioning and USPs.
- Periodically review project positioning based on customer feedback, competition and sales performance.

3. Digital marketing and lead generation

- Plan and supervise performance campaigns across Meta, Google Search, Google Display, YouTube, LinkedIn and relevant property portals.
- Develop a full-funnel strategy covering awareness, consideration, lead generation, remarketing, site visits and conversion support.
- Prepare campaign briefs specifying objectives, audiences, messages, offers, budgets and performance expectations.




- Review campaign structures, targeting, keywords, creatives, copies, landing pages and lead forms.
- Monitor campaign performance and recommend timely optimisation.
- Track cost per lead, cost per qualified lead, site-visit cost, booking cost and return on marketing expenditure.
- Focus on improving lead quality rather than merely increasing lead volume.
- Develop remarketing, lookalike, first-party-data and customer reactivation campaigns.
- Ensure the correct implementation of pixels, conversion APIs, UTMs, GA4 events and offline conversion tracking.
- Validate agency reports against CRM and sales data.
- Recommend project-wise and channel-wise budget allocation based on business outcomes.

4. Social-media strategy and community growth

- Manage the overall strategy for SUYUG’s Instagram, Facebook, LinkedIn and YouTube channels.
- Establish relevant content pillars for the corporate brand and individual projects.
- Prepare and approve monthly content calendars.
- Develop content involving project features, construction progress, lifestyle, design, customer education, testimonials, employee stories and company achievements.
- Coordinate the production of Reels, videos, carousels, Stories, photographs and long-form content.
- Increase genuine and relevant followers without using artificial follower-growth practices.
- Improve reach, engagement, saves, shares, profile visits, website clicks and enquiries.
- Convert social-media engagement into project enquiries and site visits.
- Monitor comments and messages and ensure timely responses.
- Develop appropriate influencer, community and local-area collaborations.
- Identify and respond to emerging social-media trends relevant to real estate and homebuyers.

5. Website, landing pages, SEO, AEO and GEO

- Manage marketing content across the SUYUG corporate website and project pages.
- Ensure that project information, imagery, approvals, contact details and calls to action remain accurate and updated.
- Improve website usability, mobile experience, page speed and enquiry conversion.
- Develop campaign-specific landing pages aligned with advertisements.
- Plan keyword strategies and coordinate on-page, technical and local SEO.
- Develop location guides, project articles, homebuying resources and other useful content.
- Support Answer Engine Optimisation and Generative Engine Optimisation initiatives.
- Monitor rankings, organic traffic, visitor behaviour and conversion performance.
- Coordinate periodic website audits and ensure that important recommendations are implemented.
- Improve SUYUG’s visibility across Google Search, Maps and relevant AI-based discovery platforms.

6. Marketing agency and vendor management

- Manage creative, digital, SEO, media, PR, photography, video and event agencies.
- Prepare transparent scopes of work, campaign briefs, deliverables, timelines and performance expectations.
- Evaluate agencies based on strategic contribution, creative quality, responsiveness and business results.
- Conduct structured weekly and monthly agency reviews.




- Independently verify media expenditure and campaign performance.
- Consolidate internal feedback and minimise avoidable creative revisions.
- Evaluate photographers, videographers, influencers, printers, event partners and outdoor-media vendors.
- Obtain competitive quotations and participate in commercial negotiations.
- Recommend continuation, improvement or replacement of agencies based on performance.
- Maintain organised records of final creatives, editable files, photographs, videos and campaign assets.

7. Market, customer and competitor research

- Track the projects, positioning, pricing, offers and campaigns of relevant competing developers.
- Monitor competitors’ advertisements across Meta, Google, YouTube, property portals, outdoor media and print.
- Maintain a project-wise competitor intelligence dashboard.
- Study Bengaluru real-estate trends and relevant micro-markets.
- Conduct customer interviews, surveys and site-visit feedback studies.
- Understand customer expectations, objections, decision criteria and reasons for non-purchase.
- Analyse lost leads and lost bookings to identify marketing improvements.
- Translate research into recommendations for product positioning, communication, pricing and campaign strategy.
- Present concise market and customer-insight reports to management.

8. Sales and CRM alignment

- Work closely with sales and CRM teams to improve lead quality and conversion.
- Track leads from source to contact, qualification, site visit, negotiation and booking.
- Establish standard definitions for valid leads, qualified leads and sales opportunities.
- Conduct weekly lead-quality reviews with sales teams and digital agencies.
- Analyse non-contactable, invalid, duplicate and poorly qualified leads.
- Identify whether poor conversion is caused by targeting, communication, landing pages, pricing, product factors or sales follow-up.
- Improve speed-to-lead, lead allocation and follow-up processes.
- Analyse channel-wise and campaign-wise site visits and bookings.
- Develop nurturing campaigns for old leads, site visitors and undecided customers.
- Create sales-enablement tools, presentations, comparison sheets, FAQs and objection-handling materials.

9. Marketing collateral and creative communication

- Supervise the creation of brochures, flyers, presentations, advertisements, emailers, WhatsApp creatives and project videos.
- Ensure that every communication reflects the correct project positioning.
- Review creative concepts, advertisement copies and campaign messages.
- Verify the accuracy of project specifications, location information, prices and claims.
- Coordinate sales-gallery branding, model-apartment communication and customer presentation materials.
- Maintain a central repository of current and approved marketing collaterals.
- Ensure that old or inaccurate marketing materials are withdrawn from circulation.

Qualification and Experience

- MBA/PGDM with a specialisation in Marketing from a reputed institution; graduates from IIMs or other leading business schools will be preferred.
- Bachelor’s degree in marketing, business, communications or a related discipline.
- Approximately 3–8 years of marketing experience.
- At least 3 years of relevant experience in residential real estate, preferably in Bengaluru.
- Experience marketing premium apartments, high-rise developments or plotted projects will be advantageous.

📌 Digital Specialist (Bengaluru)
🏢 SUYUG INFRA
📍 Bengaluru