Company: Worktable

Website: worktable.co.in

Location: Noida / Ghaziabad

Experience: 1–3 Years

Employment Type: Full-Time

Salary: ₹20,000–₹30,000 per month, depending on experience and skills

About Worktable

Worktable is a coworking and managed workspace business focused on helping businesses find adaptable office and workspace solutions.

We are looking for a hands-on Digital Marketing & SEO Executive who can take ownership of Worktable's complete online presence, generate quality leads and continuously improve our digital visibility and website conversions.

This is an execution-focused role. The person should be able to plan, execute, monitor and improve digital marketing activities independently.

Key Responsibilities

- Social Media Management
- Manage Worktable's LinkedIn, Instagram and Facebook pages.
- Create and maintain a monthly social media content calendar.
- Plan and publish posts, reels, carousels, stories and other relevant content.
- Improve followers, reach, engagement and overall brand visibility.
- Research trending topics and relevant coworking/office-space content.
- Coordinate with designers/content creators wherever required.
- Maintain consistent branding across all social platforms.
- Track social media performance and suggest improvements.
- Google Business Profile (GMB)
- Manage and optimize Google Business Profiles for Worktable locations.
- Ensure correct business name, address, phone number, website, categories and business information.
- Add/update photos, services, descriptions and other relevant information.
- Regularly publish Google Business Profile posts.
- Improve local SEO and Google Maps visibility.
- Monitor customer reviews and coordinate responses.
- Identify opportunities to increase calls, website visits and direction requests.
- Track GMB performance and generate reports.
- Work on local keywords for coworking, managed office, private office, meeting rooms, etc.
- SEO & Keyword Management
- Conduct keyword research for coworking, managed offices, private offices, meeting rooms and related services.
- Identify high-intent and location-based keywords.
- Conduct competitor SEO research.
- Implement on-page SEO.
- Manage Meta Titles, Meta Descriptions and relevant Meta Tags.
- Optimize H1, H2 and other heading structures.
- Optimize URLs, internal linking and anchor text.
- Optimize image ALT tags and file names.
- Identify keyword gaps and ranking opportunities.
- Plan and optimize website content around relevant keywords.
- Monitor keyword rankings and organic traffic.
- Website SEO & Optimization
- Manage basic SEO activities directly on the Worktable website.
- Update page titles, descriptions, headings, keywords and content.
- Optimize landing pages for search engines and lead generation.
- Identify broken links, indexing issues, duplicate content and other basic SEO issues.
- Coordinate with the website developer for technical SEO changes.
- Ensure new website pages are properly optimized before publishing.
- Suggest new landing pages based on search demand.
- Improve website structure, navigation and internal linking.
- Ensure important pages are properly indexed by Google.
- Basic knowledge of WordPress/CMS will be preferred.




- Lead Generation The candidate will be responsible for generating qualified business leads, not just website traffic.
- Plan and execute lead-generation campaigns.
- Generate leads through Google, Meta, LinkedIn, GMB, SEO and other relevant channels.
- Understand the difference between traffic, enquiries and qualified leads.
- Create and optimize lead-generation landing pages.
- Set up and optimize lead forms.
- Track lead source and campaign performance.
- Monitor CPL (Cost Per Lead), number of leads and lead quality.
- Work with the sales team to understand lead quality and improve campaigns accordingly.
- Maintain proper lead tracking and reporting.
- Identify new digital channels and opportunities for lead generation.
- Website Forms & Lead Capture The candidate should understand how website enquiries are captured and routed.
- Create/maintain enquiry forms on the website.
- Forms may include:

o Name o Mobile Number o Email o Requirement – Coworking / Managed Office o Number of Seats o Preferred Location o Move-in Requirement / Timeline o Any other relevant requirement

- Ensure form submissions are successfully received by the relevant team.
- Test forms regularly to ensure there are no missed enquiries.
- Set up proper thank-you/confirmation messages where required.
- Track form submissions and conversion rates.
- Coordinate with the developer for form, API, tracking or technical requirements.
- Website Conversion & CRO The candidate should also understand how to convert website visitors into enquiries.
- Add/optimize WhatsApp, Call and Email CTA buttons.
- Suggest suitable enquiry buttons at relevant places on the website.
- Create/optimize enquiry pop-ups.
- Suggest lead-capture forms based on visitor intent.
- Improve landing-page conversion.
- Test different CTA text, forms and placement.
- Track website enquiries and conversion rates.
- Identify pages receiving traffic but generating fewer leads and recommend improvements.
- Meta Marketing & Advertising
- Manage Meta Business Suite.
- Plan and publish content on Facebook and Instagram.
- Create and monitor Meta Ads campaigns.
- Run lead-generation campaigns where required.
- Set up audiences and basic retargeting campaigns.
- Monitor budget, CPL, leads and campaign performance.
- Optimize campaigns based on results.
- Coordinate creatives and ad copies with the team.
- Google Ads

Basic hands-on knowledge of Google Ads will be preferred.

- Search campaign setup and management.
- Keyword research.
- Negative keyword management.
- Ad copy optimization.
- Location and audience targeting.
- Lead conversion tracking.
- Monitoring CPC, CPL and conversion rate.
- Basic campaign optimization.
- Google Search Console & Analytics
- Manage Google Search Console.
- Monitor indexing and search performance.
- Track clicks, impressions,



CTR and average position.
- Identify search queries and ranking opportunities.
- Monitor website traffic through Google Analytics.
- Track important website conversions and enquiry sources.
- Prepare regular performance reports.
- Content & Local SEO
- Identify topics based on customer search behaviour.
- Create content briefs for blogs and landing pages.
- Optimize existing website content.
- Work on location-based pages for different Worktable centres/markets.
- Build local SEO visibility.
- Suggest content that can generate organic enquiries.
- Tracking & Analytics

Candidate should understand basic digital marketing tracking, including:

- Google Analytics
- Google Search Console
- Meta Pixel
- Conversion tracking
- UTM parameters
- Lead-source tracking
- Website form tracking
- Call/WhatsApp enquiry tracking
- Campaign performance tracking
- Reporting & MIS

Prepare weekly/monthly reports covering

- Website traffic
- Organic traffic
- Keyword rankings
- GMB performance
- Social media growth
- Social media engagement
- Leads generated
- Qualified leads
- Cost per lead
- Meta Ads performance
- Google Ads performance
- Website enquiries
- Conversion rate The person should not only provide numbers but also highlight what is working, what is not working and what should be done next.

Required Skills

- Digital Marketing
- SEO
- Keyword Research
- On-Page SEO
- Local SEO
- Google Business Profile (GMB)
- Social Media Marketing
- Meta Business Suite
- Meta Ads
- Google Ads – basic to intermediate
- Google Analytics
- Google Search Console
- Website SEO
- WordPress/CMS – preferred
- Lead Generation
- Landing Page Optimization
- Conversion Rate Optimization
- Basic HTML/website understanding – preferred
- Basic understanding of tracking pixels, forms and conversion tracking
- Good content-writing and communication skills

Preferred Experience

Experience in any of the following industries will be an advantage:

- Coworking
- Managed Offices
- Commercial Real Estate
- Real Estate
- B2B
- SaaS
- Lead Generation
- Local Businesses

What We Are Looking For

We are not looking for someone who only manages social media posts.

We need a hands-on all-round digital marketer who can take ownership of:

Social Media SEO GMB Website SEO Keywords Meta Tags Lead Generation Meta Ads Google Ads Website Forms Conversion Optimization Analytics Reporting.

The candidate should be comfortable doing the work themselves, while coordinating with the website developer wherever coding or technical changes are required.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

- Growth in organic website traffic
- Improvement in keyword rankings
- Google Maps/GMB visibility
- Website enquiries
- Qualified leads generated
- Cost per lead
- Social media growth and engagement
- Website conversion rate
- Digital brand visibility
- Overall lead-generation performance

Salary: ₹20,000–₹30,000/month, depending on practical knowledge and experience.

To Apply: Please share your CV along with examples/links of websites, social media pages, SEO projects, GMB profiles or digital marketing campaigns you have handled.

📌 Digital Marketing Specialist (Delhi)
🏢 WorkTable - Coworking u0026amp; Managed Spaces
📍 Delhi