Digital Marketing & Automation Specialist

Company: ProSync Infotech

Location: East Patel Nagar, Delhi

Work Mode: On-site

Salary: ₹30,000 – ₹55,000 per month (In-Hand)

Experience: 2+ years preferred

About ProSync Infotech

ProSync Infotech is a growing e-commerce education and business ecosystem focused on helping entrepreneurs build, launch, and scale successful online businesses.

Job Overview

We are looking for a Digital Marketing & Automation Specialist who can manage digital marketing campaigns while building and optimizing automation systems across marketing and sales processes.

The ideal candidate should have hands-on experience with performance marketing, lead generation, CRM/marketing automation, WhatsApp and email automation, funnel optimization, and campaign analytics.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across Meta, Google, and LinkedIn Ads .
- Manage paid campaigns with a focus on lead generation, conversions, CPL, CAC, ROAS, and overall campaign performance .
- Set up and manage marketing automation workflows for lead nurturing and customer communication.
- Create and optimize lead funnels, landing pages, forms, and conversion journeys .
- Manage WhatsApp marketing and automation using platforms such as WATI or similar tools.
- Manage email marketing campaigns and automated sequences using tools such as MailerLite or similar platforms.
- Integrate CRM, lead forms, WhatsApp, email, and other marketing platforms to create smooth automated workflows.
- Set up automated follow-ups based on lead behavior, source, engagement, and stage.
- Work closely with the sales team to improve lead quality, follow-up systems, and conversions.




- Track campaign and funnel performance through dashboards and analytics.
- Conduct A/B testing of creatives, ad copies, landing pages, CTAs, and communication sequences.
- Identify gaps in the marketing funnel and implement automation-based solutions.
- Maintain proper tracking of leads and campaign sources using UTMs, pixels, conversion tracking, and analytics tools .
- Research current AI tools and automation solutions that can improve marketing and sales efficiency.
- Prepare regular performance reports and share actionable insights with management.

Required Skills
- Strong understanding of Digital Marketing & Performance Marketing
- Hands-on experience with Meta Ads / Google Ads / LinkedIn Ads
- Experience with Marketing Automation and CRM workflows
- Knowledge of WhatsApp automation platforms such as WATI
- Experience with Email Marketing & automation
- Knowledge of landing pages and conversion funnels
- Understanding of lead generation and lead nurturing
- Strong analytical and problem-solving skills
- Knowledge of GA4, Meta Pixel, conversion tracking, and UTM tracking
- Familiarity with AI tools and no-code automation platforms
- Good communication and coordination skills

Preferred Experience Candidates with experience in EdTech, E-commerce, D2C, Lead Generation, or Performance Marketing will be preferred.

What We Offer

- Salary: ₹30,000 – ₹55,000 In-Hand
- On-site work environment at East Patel Nagar, Delhi
- Opportunity to work across digital marketing, automation, AI tools, funnels, and lead generation
- Growth opportunity in a rapidly expanding business environment
- Interested candidates can share their updated CV with the HR team.
- Mail us at [email protected]

📌 Digital Marketing Specialist (New Delhi)
🏢 Prosync Infotech
📍 New Delhi