About the Role

We are seeking an experienced Digital Marketing Specialist to drive our online growth strategy. You will plan, execute, and optimise integrated marketing campaigns across paid, organic, and owned channels. This role requires a strong analytical mindset paired with creative campaign execution capabilities.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Manage and optimise paid advertising campaigns on Google Ads, Meta, LinkedIn, and other platforms
- Own the content calendar and coordinate content creation across channels to drive engagement and brand awareness
- Analyse performance data using Google Analytics, Meta Ads Manager, and other tools to generate insights and improve ROI
- Lead SEO strategy including on-page optimisation, keyword research, and link-building initiatives
- Plan and execute email marketing campaigns including segmentation, A/B testing, and automation workflows
- Work cross-functionally with design, product, and sales teams to align marketing efforts with business goals

Requirements

- Bachelor's degree in Marketing, Business,



Communications, or a related field
- Minimum 1 year of experience in digital marketing, with a track record of driving measurable results
- Deep expertise in Google Ads, Meta Ads Manager, and organic social media strategy
- Proficiency in Google Analytics, Google Search Console, and marketing automation tools
- Strong SEO knowledge including technical, on-page, and off-page strategies
- Experience managing campaigns with significant monthly ad budgets
- Data-driven approach with robust analytical and reporting skills
- Excellent project management and communication skills

Prefered Skills

- Google Ads and/or Meta Blueprint certifications
- Experience with CRM platforms (HubSpot, Salesforce)
- Knowledge of conversion rate optimisation (CRO) techniques

Key Skills & Tools Google Ads Meta Ads SEO Google Analytics Email Marketing Content Strategy SEM Marketing Automation Copywriting

You can share your resume to this mail id: [email protected]

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Salem)
🏢 Mpeoples Business solutions private
📍 Salem