We are hiring a hands-on SEO & SMO Expert with strong practical experience in Technical SEO, Local & International SEO, AEO/GEO/AIO, Organic Lead Generation, and Social Media Optimization.

This role is for someone who has managed SEO and social media campaigns, solved technical SEO problems, improved organic and local visibility, created/optimized social media strategies, and can demonstrate how their work resulted in traffic, rankings, engagement, qualified leads, conversions, or revenue.

Strong hands-on SEO/SMO experience is mandatory.

What We Actually Need The candidate should have robust hands-on knowledge of:

SEO Mandatory

- Technical SEO: Crawling, indexing, robots.txt, XML sitemaps, canonicals, redirects, status codes, duplicate content, Core Web Vitals, site architecture, JavaScript SEO basics and schema
- On-Page SEO: Search intent, keyword research, keyword mapping, internal linking, content optimization and landing-page optimization
- Local SEO: Google Business Profile, local landing pages, citations/NAP, reviews, local keyword strategy and local rankings
- International SEO: Experience working on projects targeting markets such as US, UK, UAE, Australia or other international markets
- AEO/GEO/AIO & AI Search: Google AI Overviews, entity optimization, structured content, schema and optimization for AI-driven discovery
- Analytics & Tracking: GA4, Google Search Console, Google Tag Manager and conversion tracking
- SEO Tools: Screaming Frog, Semrush, Ahrefs or equivalent tools
- Competitor & Content Gap Analysis
- Organic Lead Generation: Understanding how SEO traffic is converted into enquiries, appointments, leads or sales
- CRO:



Ability to identify why an organically ranking page is not converting and recommend improvements
- SEO Reporting: Ability to connect SEO activities with business KPIs rather than only reporting keyword rankings

SMO / Social Media Mandatory

- Develop and execute Social Media Optimization (SMO) strategies for company and client accounts
- Manage and optimize social media profiles across platforms such as LinkedIn, Facebook, Instagram, X and YouTube
- Create social media content strategies aligned with business objectives and target audiences
- Conduct competitor and social media analysis
- Improve organic reach, engagement, followers and brand visibility
- Develop content calendars and coordinate with designers/content writers
- Optimize social media posts using relevant keywords, hashtags, captions, CTAs and platform-specific best practices
- Monitor engagement, reach, impressions, clicks, followers and other relevant KPIs
- Identify opportunities for social media-driven lead generation
- Repurpose website blogs, SEO content and other marketing assets for social platforms
- Track performance and continuously optimize content based on analytics
- Stay updated with changes in social media algorithms, content formats and platform trends

What You'll Be Responsible For You will independently manage SEO and SMO activities from:





Audit Strategy Implementation Measurement Optimization

SEO Responsibilities

- Conduct complete Technical SEO audits and identify issues independently
- Develop and implement SEO strategies for Indian and international markets
- Perform keyword research, competitor analysis and content-gap analysis
- Optimize website structure, pages, content, internal linking and technical elements
- Monitor crawling, indexing, rankings, organic traffic and conversions
- Identify opportunities for Local SEO and Google Business Profile growth
- Implement strategies for AEO/GEO/AIO and AI-driven search visibility
- Work with developers to resolve technical SEO issues
- Coordinate with content writers to create SEO-focused content
- Improve organic traffic, qualified leads and conversion rates
- Monitor SEO performance through GA4, GSC and other SEO tools
- Prepare regular performance reports linked to business KPIs

SMO Responsibilities

- Develop and manage organic social media strategies
- Create monthly/weekly social media content plans
- Coordinate with content and design teams for social media creatives and posts
- Optimize social profiles and content for maximum organic visibility
- Monitor social media engagement, reach, impressions, clicks and follower growth
- Identify and implement strategies for increasing organic engagement
- Support lead generation through social media channels
- Analyze competitor social media activities and identify content opportunities
- Test different content formats, topics, hooks and CTAs
- Prepare social media performance reports and recommend improvements

📌 Digital Marketing Specialist (Noida)
🏢 Misha Infotech
📍 Noida