Digital Marketing Specialist – Import & Export

Job Type: Full-time

Experience: 5+ years

Industry: Import & Export / International Trade

Location: Hyderabad

Department: Marketing

Job Summary

We are looking for an experienced Digital Marketing Specialist with strong knowledge of the Import & Export industry and international B2B marketing.

The ideal candidate should have hands-on experience in developing and executing digital marketing strategies specifically for export/import businesses, generating international B2B leads, identifying overseas markets, reaching potential buyers/importers/distributors, and building a strong online presence for international trade.

Candidates with only general digital marketing experience but no understanding of Import & Export marketing strategies may not be suitable for this role.

Key Responsibilities

- Develop and execute digital marketing strategies for Import & Export business growth.
- Identify and target potential international buyers, importers, distributors, wholesalers, and business partners.
- Conduct market research to identify recent countries, markets, products, and customer segments.
- Generate qualified B2B leads from domestic and international markets.
- Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, and other relevant platforms.
- Develop strategies for international lead generation and buyer acquisition.
- Manage and optimize company presence on relevant B2B and international trade platforms.
- Create marketing campaigns for export products based on country, market demand, buyer profile,



and product category.
- Develop landing pages, website content, product pages, blogs, and other digital assets to support export marketing.
- Use SEO strategies to improve visibility for export-related products, international buyers, and target markets.
- Manage social media and LinkedIn marketing for B2B international business development.
- Track campaign performance, leads, conversion rates, cost per lead, and ROI.
- Analyze competitor activity and international market trends.
- Work closely with the Sales and Export teams to convert marketing-generated leads into business opportunities.
- Maintain and improve lead databases and marketing reports.
- Develop email campaigns and digital communication strategies for overseas prospects.
- Continuously test new digital channels and marketing approaches to expand international reach.

Required Skills & Experience
- Minimum 5 years of experience in Digital Marketing.
- Previous experience working with an Import & Export / International Trading / B2B Export business is strongly required.
- Strong understanding of Export & Import marketing strategies.
- Experience in international B2B lead generation.




- Knowledge of identifying and targeting overseas buyers and business prospects.
- Strong knowledge of Google Ads, Meta Ads, LinkedIn Marketing, SEO and content marketing.
- Experience with B2B lead generation platforms and international business directories.
- Understanding of country-wise digital marketing and international market targeting.
- Good analytical and reporting skills.
- Ability to develop marketing strategies based on product, market, country, and buyer requirements.
- Strong communication and coordination skills.
- Ability to work closely with sales and international business development teams.

Preferred Candidate Profile We are particularly interested in candidates who have previously worked in:
- Export companies
- Import & Export businesses
- International trading companies
- B2B manufacturing/export companies
- Merchant exporters
- International business development
- Overseas buyer acquisition
- International B2B lead generation

Languages
- English – Required
- Hindi – Preferred
- Telugu – Preferred

What We Are Looking For We are looking for a strategy-oriented digital marketer, not just someone who manages social media pages.

The candidate should understand how digital marketing can generate actual international business opportunities, identify potential buyers in different countries, create targeted campaigns, and support the sales team in converting those opportunities into export orders

Pay: ₹30,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist ( Import & Export ) (Gachibowli)
🏢 Lorven Smart Spaces
📍 Gachibowli