Key Responsibilities

1.

Digital Marketing

Strategy

- Develop and implement comprehensive digital marketing strategies for real estate projects.

- Plan monthly and quarterly digital marketing campaigns aligned with sales targets.

- Identify new digital channels and opportunities for customer acquisition.

- Manage digital marketing budgets and optimize spending based on campaign performance.

2.

Performance

Marketing &

- Lead Generation

- Plan, execute and optimize Google Ads, Meta Ads, YouTube Ads and other paid campaigns.

- Generate high-quality leads for residential and commercial real estate projects.

- Monitor CPL, CPA, conversion rates, lead quality and overall campaign ROI.

- Coordinate with the Sales and CRM teams to track lead movement and conversions.

- Continuously optimize campaigns based on project-wise performance.

3.

Social Media

Management

- Develop and execute social media strategies for the company's projects and brand.

- Manage platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.

- Plan content calendars, campaigns, reels, videos, project updates and promotional posts.

- Coordinate with creative agencies/designers for high-quality marketing creatives.

- Monitor engagement, reach, followers and social media performance.

4. Website &

- SEO

- Manage and improve website content, landing pages and project pages.

- Drive organic traffic through effective SEO strategies.

- Conduct keyword research and coordinate with SEO agencies/teams.





- Improve landing-page performance and conversion rates.

- Monitor Google Analytics, Search Console and website traffic.

5.

Real Estate Lead

Management

- Develop digital campaigns for project launches, inventory movement, offers and events.

- Work closely with Sales and CRM teams to improve lead quality and conversion.

- Analyze source-wise lead performance and identify high-performing channels.

- Ensure proper tracking of digital leads through CRM/ERP systems.

6. Analytics &

- Reporting

- Prepare weekly and monthly digital marketing MIS reports.

- Track campaign performance, lead generation, CPL, conversions and ROI.

- Provide management with actionable insights and recommendations.

- Monitor competitor digital activities and market trends.

7. Agency &

- Vendor Management

- Manage external digital marketing agencies, media agencies and creative vendors.

- Review agency performance against agreed KPIs.

- Coordinate campaign execution, creatives, media plans and reporting.

- Negotiate and manage digital marketing budgets and vendor deliverables.

Required Skills

- Solid knowledge of Google Ads &
- Meta Ads Manager

- Performance Marketing &

- Lead Generation

- Real Estate Digital Marketing

- SEO &

- SEM

- Social Media Marketing

- Google Analytics / GA4

- Google Search Console

- CRM/Lead Management

- Landing Page Optimization

- Digital Marketing Analytics &

- MIS

- Content &

- Campaign Planning

- Agency/Vendor Management

- Strong understanding of customer acquisition and conversion funnels

📌 Digital Marketing Manager (Ghaziabad)
🏢 SRSD INFRASTRUCTURE VENTURE LLP- MUREC
📍 Ghaziabad