Company Description SourcedIN is a Bengaluru-based sourcing and procurement company that helps businesses in India discover, source, and procure products from reliable suppliers in China and South Korea. The organization focuses on categories such as electronics, consumer products, clothing, and other business requirements, offering end-to-end support across the sourcing lifecycle.

Its services include product and supplier identification, research and comparison, commercial discussions, and coordination of specifications, samples, orders, and logistics. By providing structured, transparent, and convenient international sourcing support, SourcedIN enables businesses to access global manufacturing and supplier ecosystems without navigating overseas complexities alone. The company is actively expanding its presence in the international sourcing market and building long-term supplier relationships for its clients.

Role Description The Digital Marketing Manager will lead and execute SourcedIN’s digital marketing initiatives to enhance brand visibility, generate qualified leads, and support business growth. This full-time, on-site role based in Bengaluru involves planning and managing campaigns across social media, search, and other digital channels, as well as optimizing the company website and online presence.

The Digital Marketing

Manager will be responsible for developing marketing strategies aligned with sourcing offerings, creating and managing content, and overseeing performance metrics through web analytics tools.



The role includes collaborating with leadership and sourcing teams to understand business objectives, designing lead generation funnels, coordinating with external vendors or agencies when needed, and preparing regular performance reports and insights. The individual will also monitor market trends, competitor activities, and audience behavior to refine campaigns and support continuous improvement of digital marketing efforts.

Qualifications

- Strong Digital Marketing and Marketing skills to plan, implement, and optimize integrated campaigns across channels.
- Experience in Social Media Marketing to manage platforms, build engagement, and enhance brand awareness.
- Proficiency in Lead Generation techniques to drive qualified inquiries and support sales and sourcing objectives.
- Ability to use Web Analytics tools to track performance, interpret data, and make data-informed decisions.
- Solid understanding of B2B marketing, preferably in sourcing, procurement, or international trade sectors.
- Excellent written and verbal communication skills, with the ability to tailor messaging for digital audiences.
- Hands-on experience with, CRM systems, and SEO/SEM is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
- Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced workplace.

📌 Digital Marketing Manager (Bengaluru)
🏢 SourcedIN
📍 Bengaluru